FRANCHISE RESALES

Four cleaning staff carry supplies towards a house. A yellow car labelled "The Maids" is parked in the drive in the background.

Buy a The Maids Franchise

The Maids is a residential cleaning franchise founded in 1979 that operates over 300 locations across the US and Canada. The brand serves homeowners with recurring and one-time cleaning plans, delivered by trained employee teams from exclusive local territories. Its proprietary 22-Step Cleaning Process, a team-based approach developed from time and motion studies, is paired with patented backpack vacuums using HEPA filtration to remove allergens, dust, and pollutants.

The business model is built around recurring service relationships. The majority of cleans are regularly scheduled visits — weekly, bi-weekly, or monthly — providing franchisees with a predictable, cash-based revenue stream. Work is carried out by employed cleaning teams rather than subcontractors, supporting consistent delivery across a territory.

The Maids positions itself at the premium end of the residential cleaning sector, focused on healthy-home outcomes for families with children, pets, and allergy sensitivities. The brand holds Mr. Clean® approval and has built brand recognition and a franchisee network across North America over more than 45 years.

Latest Resales

Why buy a The Maids Franchise?

The Maids occupies a well-established position in the recurring-revenue residential cleaning segment. Demand is driven by dual-income households, busier lifestyles, and growing consumer emphasis on healthy home environments. The brand’s 40-plus years of operation, consistent Entrepreneur Franchise 500 placement, and Mr. Clean® endorsement give it consumer recognition that newer competitors typically lack.

The team-cleaning model runs Monday to Friday during regular business hours, offering a structured operation with predictable staffing and no evening or weekend call-outs. Most clients pay per clean on a recurring schedule, making revenue more forecastable than project-based services. With an average annual revenue exceeding $1 million and a strong emphasis on work-life balance, The Maids offers a category with stable demand backed by refined, decades-old operating systems.

The Maids Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1979

    • Franchising Since

      1980

    • New Startup Cost

      $117,720 – $141,200

    • Avg. Resale Price

      Contact us for details
    Four women in The Maids uniforms unload cleaning supplies from a yellow company 4x4 parked outside a white house.

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      3.9 – 6.9%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

    Three women in blue shirts and yellow The maids aprons stand indoors, smiling, with one holding a hoover and another holding a mop.

  • Unit Performance

    • Total Units *

      369

    • New Units Opened *

      9

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $1,184,667

    * Based on 2025 data reported in the 2026 FDD
    A smiling woman in a cleaning uniform kneels on the floor indoors, holding a fluffy white dog. Cleaning supplies and a yellow "The Maids" bag are visible in the background.

The Maids – Additional  Information

  1. Training & Support

    The Maids' SMART Start system covers up to seven weeks of franchisee onboarding, including administrative operations, marketing, scheduling systems, and the brand's 22-Step Cleaning Process. The programme includes on-site team training at the franchisee's territory. The franchisor's team also sets up the operational technology package for daily scheduling and lead management. Ongoing support includes operational coaching, a central marketing programme, and field guidance from a dedicated support team. Resale buyers should confirm with The Maids what SMART Start training and technology access transfers to incoming ownership.

  2. Ideal Owner

    The Maids suits owner-operators with strong people management and customer relationship skills rather than hands-on cleaning experience. Cleaning is delivered by employed teams, so the owner's primary focus is recruiting and retaining staff, managing client relationships, and overseeing daily scheduling. Prior cleaning industry knowledge is not required; franchisees typically come from corporate management, entrepreneurial, or military backgrounds. As a unit grows, the owner can transition toward a managerial role with a hired operations manager handling day-to-day staffing.

  3. Recognition & Awards

    The Maids ranks No. 34 on Entrepreneur's 2025 Franchise 500, placing it among the most-recognised franchises across all categories. In 2024, the brand earned the No. 1 spot on Newsweek's America's Best Customer Service list in the house cleaning and maid service category, reflecting strong customer delivery across its network. The brand also holds Mr. Clean® approval, reinforcing its consumer-facing positioning in the residential cleaning market. Across its network, The Maids carries a 4.8-star customer review rating. Entrepreneur Magazine has consistently ranked The Maids among the top residential cleaning franchises.

  4. Industry / Market

    The US residential cleaning services industry is a multi-billion-dollar market driven by dual-income household growth, busier lifestyles, and a post-pandemic focus on indoor health and hygiene. The US Department of Commerce projects that up to 80% of two-income households will use outside cleaning services in coming years. An aging population adds further structural demand as older homeowners rely increasingly on professional help. Residential cleaning is a largely recurring business, with regular scheduled visits providing franchisees a stable revenue base. For resale buyers, the depth of a territory's recurring client roster is a key value driver.

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