FRANCHISE RESALES

Buy a The Scout Guide Franchise

The Scout Guide is a 100% women-founded and women-owned national franchise that produces high-quality advertising city guides, both in print and digital formats, to spotlight and support local businesses. Founded in 2010 and franchising since 2012, it operates in over 90 cities across the U.S., providing an elevated advertising platform that combines curated print publications, digital content, social media, and community events. The brand’s mission is to champion local entrepreneurs and foster vibrant small business communities by connecting consumers with trusted local services and products. Franchisees act as local curators and storytellers, building strong relationships within their communities while running a flexible, creative business that blends marketing, publishing, and community engagement.

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Why buy a The Scout Guide Franchise?

Buying a Scout Guide franchise offers a unique opportunity to own a business that supports and uplifts local entrepreneurs while generating revenue through advertising sales. With a moderate initial investment ($64,000–$75,000) and a proven business model, franchisees gain access to extensive training, ongoing corporate support, and exclusive territorial rights. The Scout Guide’s blend of print and digital media, combined with community events, creates multiple revenue streams and strong local engagement, making it a compelling choice for those seeking a meaningful, flexible business in the growing local marketing industry.

The Scout Guide Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $50,000

    • Initial Investment

      $64,000 - $71,000

    • Annual Operating Expenses

      $100,00 – $150,000

  • Royalty

    • 10%

      of minimum rate card

    • Flat

      $390

      for a one-page spread

    • Flat

      $490

      for a two-page spread

  • Training & Support

    • Franchise Business Coaches

    • Ongoing on the job training

    • 11.5 hours classroom training

    • Ongoing support

    • Marketing support

The Scout Guide – Additional  Information

  1. Franchisee Support

    The Scout Guide offers franchisees comprehensive training including 11.5 hours of classroom instruction and ongoing on-the-job support. Franchisees receive assistance with marketing, sales, operations, and technology through proprietary software and an intranet platform. Support also includes national and regional advertising, social media strategies, SEO, website development, email marketing, and access to a collaborative franchisee network. While the business can be run from home, franchisees often contract photographers and other specialists to help with content creation, with many hiring part-time support after the first year.

  2. Accolades & Awards

    The Scout Guide has earned recognition for its unique franchise model and commitment to empowering women entrepreneurs. It has been featured in Entrepreneur’s Franchise 500 list and Franchise Business Review’s Top Franchises for Women. The brand’s innovative approach to community-focused advertising and its strong franchisee satisfaction contribute to its growing reputation in the business services and publishing sectors.

  3. Industry / Market

    The local advertising and publishing market is evolving, with increasing demand for authentic, community-driven marketing solutions amid the rise of digital media. The Scout Guide’s multi-platform approach—combining print, digital, and events—addresses this shift by offering local businesses effective exposure in a trusted format. With over 90 locations and steady franchise growth (17.7% over three years), The Scout Guide is well-positioned to capitalize on the growing trend toward supporting local economies and small businesses.

  4. Ideal Owner

    The ideal Scout Guide franchisee is a relationship-driven, creative entrepreneur with experience in sales, marketing, or customer service. They should be digitally savvy, community-oriented, and passionate about supporting local businesses. Strong communication and organizational skills are essential, as franchisees curate content, build partnerships, and manage marketing efforts. This franchise suits individuals seeking a flexible, full-time business that blends creativity with business development in a supportive network.

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