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FRANCHISE RESALES

Buy a The Simple Greek Franchise

The Simple Greek is a fast-casual restaurant franchise built around fresh, build-your-own Mediterranean and Greek food. Guests move along an open-kitchen assembly line to create bowls, pitas, salads and gyros from imported premium ingredients and family recipes, with food prepared in view as a point of difference. Catering sits alongside dine-in, takeout and third-party delivery as a meaningful part of the business.

The concept was founded in 2015 by Marcus Lemonis, host of CNBC’s “The Profit,” and began franchising in 2016 from its Blue Bell, Pennsylvania base. In 2021 it was acquired by WOWorks, a multi-brand platform that also owns Saladworks, Garbanzo and Frutta Bowls, giving franchisees access to shared supply, marketing and support infrastructure.

Today the network runs a focused footprint of restaurants across several US states, typically in 1,800-2,400-square-foot units. The brand sits in the health-conscious fast-casual segment, aligning its menu with the widely followed Mediterranean diet and competing in a category less crowded than burgers, pizza or chicken.

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Why buy a The Simple Greek Franchise?

The case to buy a The Simple Greek franchise rests on a differentiated position in a growing, health-oriented food category. Mediterranean fast-casual is less saturated than burger, pizza and chicken concepts, and the build-your-own, open-kitchen format gives the brand a clear identity with customers seeking fresh, customizable meals.

Ownership also benefits from membership in the WOWorks group, which brings national supplier contracts, shared marketing resources and multi-brand operational support that an independent operator would have to assemble alone. The founding association with Marcus Lemonis and “The Profit” gave the brand early national visibility, and catering adds a revenue stream beyond in-store traffic.

The Simple Greek Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $25,000

    • Initial Investment

      $318,700 – $675,500

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 3-week Manager Certification Program

    • Ongoing support

    • Marketing support

The Simple Greek – Additional  Information

  1. Training & Support

    Incoming owners and general managers complete the brand's 3-week Manager Certification Program, combining classroom work with hands-on restaurant training across prep and recipes, food cost, inventory, financial reporting and staff management. Ongoing learning runs through TSG University, the brand's online platform powered by Schoox, while a personal Operations Consultant and regular Franchise Business Consultant visits provide continuing field support, backed by operations and marketing manuals. Resale buyers should confirm what transfer training and TSG University access the franchisor provides to incoming ownership and existing staff.

  2. Ideal Owner

    The model suits hands-on, locally present operators comfortable running a fast-paced food-service team rather than absentee investors. A business or restaurant background is valued and helps with managing labor, food cost and daily throughput, though the certification program supports operators newer to the category. Strong people management, consistency and a focus on customer experience matter most, and the structured systems reward owners who appreciate discipline and process. The format supports both single-unit owners and multi-unit operators looking to scale.

  3. Recognition & Awards

    The Simple Greek built early recognition as a fast-growing emerging concept, ranked on Restaurant Business's "Future 50" list and flagged by industry analytics firm Technomic as an emerging concept to watch. Its founding by Marcus Lemonis, host of CNBC's "The Profit," gave the brand national media visibility, and it now sits within the WOWorks portfolio of better-for-you restaurant brands. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community standing.

  4. Industry / Market

    The Simple Greek competes in the US Mediterranean restaurant category, an industry worth roughly $33.4 billion in 2026 and growing at about 3% a year (IBISWorld). Demand is supported by sustained interest in healthier eating: the Mediterranean diet has been ranked the No. 1 best overall diet by U.S. News & World Report for eight consecutive years through 2025. Fast-casual remains one of the more resilient restaurant segments, and Mediterranean concepts stay comparatively under-penetrated versus burgers, pizza and chicken, leaving room for local growth.

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