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FRANCHISE RESALES

Buy a The Sports Bra Franchise

The Sports Bra is America’s first sports bar dedicated exclusively to women’s sports, founded in 2022 by Jenny Nguyen in Portland, Oregon and franchising since 2024. The concept shows women’s sporting events exclusively alongside a full-service food and beverage menu and a deliberately inclusive, family-friendly atmosphere.

The model is a full-service bar and restaurant built around multiple dayparts, from lunch to last call. Revenue spans dine-in, a full bar, private events, catering, takeout, delivery and branded merchandise. Locations start at around 2,500 square feet with seating for 50 or more, and the brand sources heavily from women-owned suppliers while building local women’s-sports fandom.

After a record-setting Kickstarter and a widely reported first year of trading, the brand drew backing from Alexis Ohanian’s 776 Foundation and began awarding franchises in markets including Boston, Indianapolis, Las Vegas and St. Louis. Its differentiator is an advocacy-led position in a category traditional sports bars have largely overlooked.

Latest Resales

  • There are currently no The Sports Bra resales available
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Why buy a The Sports Bra Franchise?

To buy a The Sports Bra franchise is to enter a category with almost no direct competition: a hospitality concept built entirely around the fast-growing women’s sports audience. The brand combines genuine first-mover recognition, national media profile and a clearly differentiated experience that gives owners a reason to be the destination of choice for local women’s sports fans.

Ownership benefits include a documented operating playbook, vendor relationships weighted toward women-owned suppliers, and access to brand assets and public-relations support that tie a single location into national momentum. Multiple revenue streams across food, bar, events, catering and merchandise give owners several ways to build the business within a resilient sports-hospitality market.

The Sports Bra Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2022

    • Franchising Since

      2024

    • New Startup Cost

      $400,733 – $1,168,958

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $55,000

      for new territories

    • Transfer Fee

      $1,500

      between $1,500 and 75% of the then-current Initial Franchise Fee

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      1

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

The Sports Bra – Additional  Information

  1. Training & Support

    Incoming owners receive up to two weeks (14 days) of initial franchisee and general-manager training, plus a confidential operations manual covering daily operations, proprietary recipes, reporting and finances. Technology support includes vetted POS, accounting, inventory and reporting tools, and ongoing marketing help spans media training, brand assets and public-relations coaching. Franchise coaches stay reachable by phone, email or text, with on-site visits on request. Resale buyers should confirm with The Sports Bra what initial owner and GM training, manual access and technology onboarding transfer when ownership changes.

  2. Ideal Owner

    The Sports Bra suits hands-on, community-minded operators who are genuine advocates for women's sports and comfortable being the public face of a mission-led venue locally. Hospitality or food-and-beverage management experience is valuable given the full-service bar, kitchen and events model, though the franchisor emphasises mission alignment over prior bar ownership. Strong people skills matter most: owners recruit and lead staff, host private events, build relationships with women's-sports leagues and supporters, and create an inclusive game-day atmosphere that keeps fans returning.

  3. Recognition & Awards

    As America's first sports bar devoted to women's sports, The Sports Bra earned wide national recognition and helped spark a wave of similar venues. It has been featured by CNBC, Vogue, Elle, ESPN, Forbes, Adweek, Entrepreneur and PopSugar, and its first-year revenue reportedly passed $1 million. The brand is backed by Alexis Ohanian's 776 Foundation and is known for sourcing from women-owned businesses. For resale buyers, this national profile should be weighed alongside the specific location's local reviews, referral sources and community standing.

  4. Industry / Market

    The US sports bar industry is roughly a $2 billion market (IbisWorld), and The Sports Bra targets the fast-growing women's-sports segment within it. US media coverage of women's sports has nearly tripled over five years, and WNBA, NWSL and NCAA women's events have repeatedly set viewership and attendance records, with the NWSL signing a landmark media-rights deal in 2023. This demand has driven a wave of dedicated women's-sports venues. For resale buyers, local fandom strength, venue location and game-day programming largely determine how well a specific unit captures that growth.

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