Buy a The Sports Bra Franchise

The Sports Bra is America’s pioneering sports bar dedicated exclusively to women’s sports, founded in 2022 by chef and former college basketball player Jenny Nguyen in Portland, Oregon. Launched via a record-breaking Kickstarter that raised over $105,000, it quickly hit $1 million in revenue within its first year, offering family-friendly vibes with craveable food like ribs and wings, plus drinks from women-owned distilleries. Backed by Alexis Ohanian’s 776 Foundation, The Sports Bra fosters community for women’s sports fans, expanding via franchises to Boston, Indianapolis, Las Vegas, and St. Louis by late 2025 amid booming women’s athletics viewership. This advocacy-driven brand blends hospitality with social impact, empowering women athletes and spectators in a male-dominated industry. Initial investment ranges from $292,500 to $893,000, including a $55,000 franchise fee, with veteran discounts.

Latest Resales

  • There are currently no The Sports Bra resales available

Why buy a The Sports Bra Franchise?

Join a movement blending profitability with purpose in the surging women’s sports economy. Low competition, proven revenue model, and national momentum offer recession-resistant growth. Be part of cultural change while owning a fun, high-energy business.

The Sports Bra Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $55,000

    • Initial Investment Range

      $304,400 – $889,050

  • Royalty

    • Royalty Fee

      5%

      of gross revenues

  • Training & Support

    • Up to 2 weeks (14 days) of initial franchisee and general manager training

    • 10 days of on‑site assistance around launch

    • Ongoing support

    • Marketing support

The Sports Bra – Additional  Information

  1. Franchisee Support

    The Sports Bra offers hands-on support for franchisees passionate about women's sports, including site selection guidance, training in operations and brand standards, and marketing tools to build local fandom. Backed by proven systems from the original location's success, owners get access to supplier networks and community event strategies. Emphasis on selecting mission-aligned partners ensures integrity during rapid growth.

  2. Accolades & Awards

    The Sports Bra garnered national buzz as the first women's sports bar, sparking a wave of similar venues and earning praise from athletes, commissioners, and media. Featured in Forbes, Adweek, and Entrepreneur for its innovative model and $1M rookie-year revenue. Partnerships with Nike, Clif Bar, and The Athletic highlight its cultural impact.

  3. Industry / Market

    Women's sports media rights exploded, like NWSL's $240M deal in 2023, fueling bar demand—from 6 dedicated spots in early 2025 to nearly 30 by year-end. Viewership surges in WNBA, NWSL, and PWHL drive family-friendly venues like The Sports Bra, tapping a $10B+ sports hospitality boom.

  4. Ideal Owner

    Passionate women's sports advocates with hospitality experience thrive as franchisees. Community builders who align with empowerment missions, no prior bar expertise needed but strong people skills essential for fostering inclusive game-day vibes.

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