FRANCHISE RESALES

Buy a The Sports Bra Franchise

The Sports Bra is America’s pioneering sports bar dedicated exclusively to women’s sports, founded in 2022 by chef and former college basketball player Jenny Nguyen in Portland, Oregon. Launched via a record-breaking Kickstarter that raised over $105,000, it quickly hit $1 million in revenue within its first year, offering family-friendly vibes with craveable food like ribs and wings, plus drinks from women-owned distilleries. Backed by Alexis Ohanian’s 776 Foundation, The Sports Bra fosters community for women’s sports fans, expanding via franchises to Boston, Indianapolis, Las Vegas, and St. Louis by late 2025 amid booming women’s athletics viewership. This advocacy-driven brand blends hospitality with social impact, empowering women athletes and spectators in a male-dominated industry. Initial investment ranges from $292,500 to $893,000, including a $55,000 franchise fee, with veteran discounts.

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Why buy a The Sports Bra Franchise?

Join a movement blending profitability with purpose in the surging women’s sports economy. Low competition, proven revenue model, and national momentum offer recession-resistant growth. Be part of cultural change while owning a fun, high-energy business.

The Sports Bra Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2022

    • Franchising Since

      2024

    • New Startup Cost

      $400,733 – $1,168,958

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $55,000

      for new territories

    • Transfer Fee

      $1,500

      between $1,500 and 75% of the then-current Initial Franchise Fee

    • Royalty Fee

      5%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      1

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

The Sports Bra – Additional  Information

  1. Training & Support

    The Sports Bra offers hands-on support for franchisees passionate about women's sports, including site selection guidance, training in operations and brand standards, and marketing tools to build local fandom. Backed by proven systems from the original location's success, owners get access to supplier networks and community event strategies. Emphasis on selecting mission-aligned partners ensures integrity during rapid growth.

  2. Ideal Owner

    Passionate women's sports advocates with hospitality experience thrive as franchisees. Community builders who align with empowerment missions, no prior bar expertise needed but strong people skills essential for fostering inclusive game-day vibes.

  3. Recognition & Awards

    The Sports Bra garnered national buzz as the first women's sports bar, sparking a wave of similar venues and earning praise from athletes, commissioners, and media. Featured in Forbes, Adweek, and Entrepreneur for its innovative model and $1M rookie-year revenue. Partnerships with Nike, Clif Bar, and The Athletic highlight its cultural impact.

  4. Industry / Market

    Women's sports media rights exploded, like NWSL's $240M deal in 2023, fueling bar demand—from 6 dedicated spots in early 2025 to nearly 30 by year-end. Viewership surges in WNBA, NWSL, and PWHL drive family-friendly venues like The Sports Bra, tapping a $10B+ sports hospitality boom.

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