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Buy a Tippi Toes Franchise

Tippi Toes is a children’s dance education franchise that delivers recreational, non-competitive classes for children roughly aged 2 to 12. Rather than running a fixed studio, the brand uses a mobile model: instructors bring classes directly to schools, daycares, preschools, churches and community venues, so families attend on a set day each week without extra travel.

The business is built around a proprietary curriculum and original, iTunes-ranked music, along with branded characters, lesson plans, instructional videos and teaching props that give each class a consistent format. Instructors complete background checks and ongoing training, while the franchise owner focuses on enrolling students, building relationships with host venues and managing the local teaching team.

Founded in 1999 and franchising since 2009, Tippi Toes is led by founder and CEO Sarah Nuse and operates a network of franchise territories across the United States and internationally. Its mobile, low-overhead structure and recognisable, music-led brand are its main points of difference in the children’s enrichment category.

Latest Resales

  • There are currently no Tippi Toes resales available

Why buy a Tippi Toes Franchise?

Buying a Tippi Toes franchise offers a route into the children’s enrichment category, a segment supported by steady parental spending on activities that build confidence and physical skills. The brand carries strong consumer-facing recognition for a business of its size: its original music has ranked on Apple Music, and the company drew national attention after appearing on Shark Tank in 2012, where it received an offer from Mark Cuban.

The mobile model is the practical draw. Because classes run inside existing schools and community venues, owners avoid the lease, build-out and fixed costs of a dance studio, and they work from a ready-made curriculum with access to a $20,000 marketing fund rather than building programming from scratch. An established resale also brings what a new territory does not: existing venue relationships, enrolled families and a local teaching team already in place.

Tippi Toes Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1999

    • Franchising Since

      2009

    • New Startup Cost

      $68,884 – $164,060

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $49,500

      for new territories

    • Transfer Fee

      $10,000

      plus any applicable commission

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      84

    • New Units Opened *

      12

    • Units Transferred *

      2

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Tippi Toes – Additional  Information

  1. Training & Support

    New owners begin with a 2.5-day training program covering brand immersion, marketing and business management, followed by a personal mentor, annual training seminars and the "Backstage Pass" franchisee intranet for ongoing resources. Franchisees receive marketing materials, choreography and lesson-plan libraries, instructor training and bookkeeping assistance, plus access to a $20,000 marketing fund. Buyers of an existing unit should confirm what transfer training the franchisor provides to incoming owners and that Backstage Pass and curriculum access carry over with the sale.

  2. Ideal Owner

    Tippi Toes suits a sales- and relationship-led operator rather than a hands-on dance teacher. The core work is enrolling families and winning recurring class slots inside schools, daycares and community venues, so comfort with local marketing and business-to-business outreach matters more than dance experience. Owners also recruit, train and schedule instructors and oversee class quality, making organisation and people management important. The model fits energetic, community-minded operators who can balance selling, coordinating venues and running a small teaching team.

  3. Recognition & Awards

    Tippi Toes' recognition rests largely on its consumer brand and content rather than franchise-ranking awards. Its original, founder-written music has been iTunes-ranked and reached #1 on Apple Music, and the company gained national exposure on Shark Tank in 2012, earning an offer from Mark Cuban. Operating since 1999, it has grown into an international network and continues to release proprietary music and children's books. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reputation, venue relationships and family reviews.

  4. Industry / Market

    Tippi Toes operates in the US children's enrichment market, where families spend an estimated $3.8 billion a year on after-school activities and parents of young children average around $731 annually on extracurriculars (LendingTree). Spending on youth activities has been rising, with the Aspen Institute reporting a 46% increase in the typical sports-family outlay between 2019 and 2024. Demand is supported by dual-income households and a parental focus on early confidence and physical development. For resale buyers, local demand depends on area demographics, school partnerships and nearby competition.

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