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FRANCHISE RESALES

Buy a Toppers Pizza Franchise

Toppers Pizza is a quick-service pizza franchise founded in 1991 and headquartered in Whitewater, Wisconsin. The brand opened its first location in 1993 and began franchising in 2000, growing to a network of more than 70 locations across multiple states, with particular strength in the Midwest.

The brand is built around bold, unconventional pizza: signature Topperstix (cheesy breadsticks), specialty pies made with 100% real Wisconsin mozzarella, and creative toppings including loaded tater tots, mac ‘n cheese, and French-fried onions. Wings, salads, and other sides round out a menu designed for delivery and takeout. Many locations stay open until 3 a.m. or later to serve a core demographic of college-aged customers and young adults.

Toppers focuses on menu originality and late-night service as its primary differentiators. The brand runs its own proprietary PIZMET POS system, a branded consumer app, and a loyalty rewards program. In 2023, founder Scott Gittrich transitioned the CEO role to longtime team member Adam Oldenburg, who has led continued expansion and menu innovation.

Latest Resales

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Why buy a Toppers Pizza Franchise?

Buying a Toppers Pizza franchise gives access to a genuinely differentiated QSR concept in a category dominated by national chains. The brand’s creative menu, late-night hours, and campus-market positioning have generated a repeat-purchase customer base that competitors find difficult to replicate with standard offerings.

Toppers’ integrated technology platform gives a resale buyer ready-built digital ordering infrastructure. Franchise coaches work with operators on revenue growth, cost management, and sales strategy, and the marketing programme covers targeted local campaigns, community events, and outdoor tactics designed for the brand’s core younger demographic. The leadership team at HQ carries over 200 years of collective experience in pizza and franchising.

Toppers Pizza Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1991

    • Franchising Since

      1991

    • New Startup Cost

      $510,000 – $690,285

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $10,000

      $5,000 if to existing franchisee

    • Royalty Fee

      5.5%

      of Gross Revenue

    • Marketing Fee

      3%

      of Gross Sales

  • Unit Performance

    • Total Units *

      71

    • New Units Opened *

      13

    • Units Transferred *

      16

    • Avg. Unit revenue *

      $1,036,507

    * Based on 2024 data reported in the 2025 FDD

Toppers Pizza – Additional  Information

  1. Training & Support

    Toppers Pizza provides franchisees with 18 hours of classroom instruction and 188 hours of on-the-job training. Ongoing support comes through dedicated franchise coaches who work with operators on revenue growth, cost management, and sales strategy. The brand's marketing team assists with targeted local campaigns, outdoor tactics, and community events. Franchisees operate the proprietary PIZMET POS system and branded consumer app, with 24/7 IT team access for system support. Resale buyers should confirm with Toppers what initial training and PIZMET system access are provided to incoming owners.

  2. Ideal Owner

    The strongest Toppers Pizza operators are comfortable managing kitchen staff and delivery drivers in a high-volume, late-night QSR environment. Prior restaurant or food-service management experience is an advantage given the operational demands of staffing coordination, quality control, and delivery logistics. The brand's campus-town model rewards owners who are community-minded and can build visibility among younger demographics through local presence and events. A resale buyer should assess the current staffing roster, local delivery demand, and how closely the unit's customer base is tied to the outgoing owner.

  3. Recognition & Awards

    Toppers Pizza has earned recognition from several industry publications. The brand is ranked in the Franchise Times Top 400 among the largest brands in franchising. QSR Magazine named Toppers a Top 50 QSR Contender in 2023, and Nation's Restaurant News included the brand in its "100 Under 100" list of emerging restaurant chains. These placements reflect growing system-level visibility in the competitive QSR pizza space. For resale buyers, local unit reputation, customer retention, and delivery market share remain the more direct indicators of unit-level value.

  4. Industry / Market

    The US pizza market reached approximately $39 billion in 2025 and is projected to grow to $50.7 billion by 2034 (IMARC Group), driven by convenience-oriented dining, digital ordering growth, and ongoing menu innovation. Pizza carries one of the highest purchase-frequency profiles of any food category, with strong repeat demand from delivery and takeout customers. The QSR pizza segment benefits from established delivery infrastructure and consistent demand across demographics. For resale buyers, local demand density and proximity to college campuses or high-traffic young-adult areas are the most relevant factors to evaluate.

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