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FRANCHISE RESALES

Trublue Van

Buy a TruBlue Home Service Ally Franchise

TruBlue Home Service Ally is a home services franchise built around helping seniors age in place and giving busy families their time back. Operating under parent company Strategic Franchising and based in Cincinnati, the brand combines three revenue centres under one name: handyman repairs, senior home safety modifications, and recurring home-maintenance subscription plans.

Customers include seniors, busy professionals, families and property managers who want dependable, ongoing home care. Each client is assigned a dedicated Tru-Pro technician to oversee their services, and franchisees are certified through Age Safe America to perform senior home safety assessments, fall-prevention work and accessibility modifications.

The model is home-based and territory-based, with owners managing a team of technicians rather than doing the work themselves. A recurring Home Ally Maintenance Plan adds subscription income alongside one-off repairs and senior-modification projects. The network has grown past 160 US locations, having opened its 100th unit in early 2025, placing TruBlue in the fast-growing senior-services and home-maintenance categories.

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Why buy a TruBlue Home Service Ally Franchise?

There is real appeal in buying a TruBlue Home Service Ally franchise within a recession-resistant home services category that benefits from an aging population determined to stay in their own homes. The brand positions itself as the only national franchise focused on subscription home maintenance for seniors and busy adults, blending recurring revenue with higher-ticket repair and modification work.

The home-based model keeps overhead low, with no storefront or commercial buildout to maintain, and owners scale by recruiting technicians rather than swinging a hammer themselves. Certification through Age Safe America and the dedicated Tru-Pro technician system give the brand a credible, differentiated position in senior services that a new independent operator would struggle to replicate. Honorably discharged veterans are also eligible for a franchise-fee discount.

TruBlue Home Service Ally Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2011

    • Franchising Since

      2011

    • New Startup Cost

      $70,050 – $96,400

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $49,900

      for new territories

    • Transfer Fee

      $15,000

      or 10% of purchase price

    • Royalty Fee

      6%

      of Gross Revenues

    • Marketing Fee

      2%

      of Gross Revenues or $500/mo min

  • Unit Performance

    • Total Units *

      135

    • New Units Opened *

      41

    • Units Transferred *

      14

    • Avg. Unit revenue *

      $438,095

    * Based on 2025 data reported in the 2026 FDD

TruBlue Home Service Ally – Additional  Information

  1. Training & Support

    Initial training pairs the multi-week Firm Foundation online course with a five-day workshop at TruBlue's Cincinnati headquarters covering business planning, recruiting, marketing and customer retention, alongside 40 hours of classroom training. Owners follow a 90-day "secret to success" checklist, earn Age Safe America certification, and receive ongoing coaching through calls, webinars and national conferences. Buyers of an existing TruBlue unit should confirm what transfer training and Age Safe certification support carries over to incoming ownership and inherited staff.

  2. Ideal Owner

    TruBlue suits a manager and team-builder rather than a hands-on tradesperson; no home-services experience is required, and the franchisor explicitly seeks business owners, not handymen. The strongest fit has solid business or management experience and strengths in either operations and project management or sales and marketing, is comfortable recruiting and overseeing technicians, and can build referral relationships with senior-care and real-estate partners while delivering reliable customer service. An empathetic, community-minded temperament matters given the senior client base.

  3. Recognition & Awards

    TruBlue has earned steady industry recognition, ranking in Entrepreneur's Franchise 500 and most recently at #145 on its 2026 Fastest-Growing Franchises and #94 among Top Franchises for under $100K. Franchise Business Review named it a Top Franchise for Veterans in 2025 and recognised its owners through its Rockstar awards, and the brand earlier featured on Franchise Gator's Top Emerging and Fastest-Growing lists. It is a preferred home-care provider for Right at Home and holds Age Safe America's 100% Commitment Award. For resale buyers, brand recognition should be weighed alongside the territory's local reviews and referral strength.

  4. Industry / Market

    TruBlue sits at the intersection of the US home services and senior-care markets, supported by durable demographic demand. Around 90% of older adults want to age in place, and roughly 10,000 Americans turn 65 each day, expanding the pool of homeowners needing maintenance, repairs and safety modifications. The US home services industry is valued in the hundreds of billions of dollars and has stayed resilient across economic cycles. For resale buyers, this tailwind underpins steady local demand, though unit results still hinge on territory density and local referral networks.

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