FRANCHISE RESALES

Buy a True Rest Float Spa Franchise

True REST Float Spa, founded in 2009 by Nick and Holly Janicki in Scottsdale, Arizona, is the leading floatation therapy franchise in the U.S., offering a luxury sensory deprivation experience designed to relieve pain, reduce stress, improve sleep, and promote faster healing. The brand’s proprietary Restricted Environmental Stimulus Therapy (REST) involves clients floating effortlessly in pods filled with 1,000 pounds of Epsom salts, creating a zero-gravity environment that eliminates pressure points on the body. Since franchising began in 2014, True REST has expanded to over 30 locations nationwide, with a membership-based model fostering recurring revenue. The company emphasizes a simple, technology-driven business model requiring minimal skilled labor, appealing to entrepreneurs seeking a wellness franchise with strong growth potential.

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Why buy a True Rest Float Spa Franchise?

Investing in True REST Float Spa offers entry into the fastest-growing segment of the wellness industry with a proven, low-labor business model and strong recurring revenue potential through memberships. Franchisees receive robust corporate support, exclusive territories, and a validated operational system. The brand’s focus on natural pain relief and mental wellness aligns with rising consumer trends, making it an attractive opportunity for entrepreneurs seeking a scalable, meaningful business in a booming market.

True Rest Float Spa Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2009

    • Franchising Since

      2014

    • New Startup Cost

      $414,547 – $1,075,162

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,950

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      6%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      44

    • New Units Opened *

      4

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $385,007

    * Based on 2023 data reported in the 2024 FDD

True Rest Float Spa – Additional  Information

  1. Training & Support

    True REST provides comprehensive franchisee support including initial training (24 hours classroom, 48 hours on-the-job), site selection assistance, lease negotiation, proprietary software, marketing (co-op advertising, social media, SEO, email marketing), and ongoing operational guidance. Franchisees benefit from a dedicated corporate team offering continuous support before, during, and after spa openings. The brand also offers exclusive territories and recommends staffing one employee per float pod to ensure quality service.

  2. Ideal Owner

    The ideal True REST franchisee is a motivated entrepreneur passionate about wellness and holistic health, with strong business acumen and a commitment to delivering exceptional customer experiences. Prior spa or wellness experience is helpful but not required due to extensive training. Owners should be prepared to manage a team and uphold the brand’s values of responsibility, honesty, and integrity.

  3. Recognition & Awards

    True REST Float Spa is ranked #457 on the 2025 Franchise 500 list by Entrepreneur, reflecting its growing presence and franchisee satisfaction. It is recognized as the largest float spa brand in the U.S., with over 70 awarded locations and a validated business model praised for its innovation in the wellness industry.

  4. Industry / Market

    The wellness and alternative therapy market is expanding rapidly, with floatation therapy gaining popularity as a natural solution for pain relief, mental clarity, and stress reduction. True REST’s growth of nearly 39% over three years and its scalable, membership-driven model position it well to capitalize on increasing consumer demand for holistic health services and self-care experiences.

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