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FRANCHISE RESALES

Buy a True Rest Float Spa Franchise

True REST Float Spa is a membership-based wellness franchise built around flotation therapy, a sensory-reduced experience in which clients float in private suites filled with a warm, high-salinity Epsom salt solution. Founded in 2009 and franchising since 2014, True REST is the largest float spa franchise in the United States, with more than 50 locations across 22 states.

Each spa offers private float suites with individual showers, staffed by trained Float Consultants. The revenue model centers on tiered monthly memberships, supplemented by single-session bookings, retail, and packages. Select locations also offer the Vitality Suite, which adds infrared sauna, cold plunge, and red light therapy to the service menu, providing franchisees with additional revenue within the same footprint.

True REST positions itself as the category leader in US float therapy. The brand runs on proprietary software and a consumer booking app for member management and session scheduling. Float sessions follow a consistent 60-minute format, and the model is designed to run with minimal skilled labor, making it accessible to operators without a clinical background.

Latest Resales

  • There are currently no True Rest Float Spa resales available
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Why buy a True Rest Float Spa Franchise?

Flotation therapy sits at the convergence of several strong consumer trends: stress and mental health awareness, recovery-focused wellness, and growing demand for non-pharmaceutical approaches to pain management and sleep improvement. True REST’s membership-based model generates recurring monthly revenue, creating a more predictable base than many wellness franchise categories.

The operational structure supports multiple revenue streams: core float memberships, single-session bookings, retail, and Vitality Suite add-ons where available. Exclusive territories, co-op advertising, and marketing support covering social media, SEO, and email marketing give franchisees a platform for local customer acquisition. For those considering whether to buy a True REST Float Spa franchise, the recurring membership model and category position provide a more predictable structure than a comparable independent float operation.

True Rest Float Spa Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      2009

    • Franchising Since

      2014

    • New Startup Cost

      $414,547 – $1,075,162

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $39,950

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      6%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      44

    • New Units Opened *

      4

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $385,007

    * Based on 2023 data reported in the 2024 FDD

True Rest Float Spa – Additional  Information

  1. Training & Support

    True REST franchisees complete initial training through Franchise University, with 24 hours of classroom instruction and 48 hours of on-the-job training. Ongoing support covers operational guidance, co-op advertising, social media management, SEO, and email marketing. Franchisees have access to proprietary operating software and a consumer-facing booking app for appointment and membership management. Buyers of an existing True REST location should confirm with the franchisor what Franchise University onboarding and system access is provided to incoming owners at the point of transfer.

  2. Ideal Owner

    The ideal True REST franchisee is a business-focused operator comfortable managing a small employed team and focused on client conversion and membership retention. No wellness or clinical background is required; the model is built for operators who follow documented systems. Owners suited to this franchise tend to have experience in service-based or retail operations, are comfortable with consumer-facing relationship management, and have an interest in the wellness space. True REST suits operators who prefer a structured membership-based business to project-based or trade-skill-dependent models.

  3. Recognition & Awards

    True REST Float Spa has appeared on the Entrepreneur Franchise 500 list multiple times, ranked #457 in 2025. The brand ranked #7 in Entrepreneur's Top New Franchises list in 2019 and was ranked #205 in the Franchise 500 in 2020. True REST has received media coverage in Forbes, USA Today, and Entrepreneur, and positions itself as the largest float spa brand in the United States. For resale buyers, brand-level recognition should be weighed alongside the specific unit's local reputation, online reviews, and community visibility.

  4. Industry / Market

    The US wellness industry has grown steadily as consumer interest in stress management, recovery, and preventive care has increased. Float therapy sits within the US spa and personal wellness services market, with demand driven by stress relief, sleep improvement, and non-pharmaceutical pain management. North America ranks among the fastest-growing regional wellness economies per the Global Wellness Institute, with the mental wellness subsector growing at approximately 12% annually from 2019 to 2024. For resale buyers, the key territorial factor is demographic fit: float therapy performs best in markets with health-conscious consumers and sufficient disposable income.

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