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FRANCHISE RESALES

Buy a TruFusion Franchise

TruFusion is a boutique group fitness franchise founded in 2013 in Las Vegas, Nevada, and franchising since 2015. The brand is built around a multi-studio concept that houses several class formats under one roof, giving members access to both heated and unheated workouts on a single membership.

Classes span six disciplines: yoga, Pilates, barre, cycle, bootcamp and circuit (including HIIT, kettlebell, TRX, boxing and battle ropes). With more than 60 class styles and up to 250 classes a week, studios run on a membership model and build community through the brand’s “TruTribe,” positioning each location as a “third place” beyond home and work.

TruFusion operates company-owned and franchised studios across Nevada, California, Washington, Texas, Florida, Colorado and Missouri. Former MLB star Alex Rodriguez joined the system in 2017 as an equity partner, board member and franchisee, raising the brand’s national profile.

Latest Resales

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Why buy a TruFusion Franchise?

The variety-under-one-roof format is the brand’s core draw: members get yoga, Pilates, barre, cycle, bootcamp and strength formats on one membership, which aids retention in a category where single-format studios compete hard for the same customer. To buy a TruFusion franchise is to enter boutique fitness with an established, differentiated concept rather than a single-modality studio.

The membership model generates recurring revenue, and brand visibility benefits from sustained national media coverage and the involvement of high-profile partner Alex Rodriguez. Franchisees operate within protected territories and draw on the franchisor’s operating systems and field support.

TruFusion Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $65,000

    • Initial Investment

      $899,720 - $3,061,250

  • Royalty

    • Royalty Fee

      8%

  • Training & Support

    • 40 hours on the job training

    • 80 hours classroom training

    • Ongoing support

    • Marketing support

TruFusion – Additional  Information

  1. Training & Support

    Incoming franchisees receive 80 hours of classroom training and 40 hours of on-the-job training. Ongoing support covers field operations visits, a toll-free support line, a franchisee newsletter, and meetings and conventions, with email marketing support at the brand level. Resale buyers of an existing TruFusion studio should confirm what initial and transfer training the franchisor provides to incoming owners, and whether existing instructors and managers retain certification when ownership changes.

  2. Ideal Owner

    TruFusion suits an operator comfortable running a staff-heavy, membership-driven studio: hiring and retaining instructors, a general manager and a fitness director, driving member acquisition and retention, and building local community. Fitness experience helps but is not required given the training programme. The higher investment level and territory model also suit multi-unit or investor franchisees who install a strong management team rather than teaching classes themselves. Strong local marketing and customer-experience instincts matter most.

  3. Recognition & Awards

    TruFusion has been named to the Inc. 5000 list of the fastest-growing privately held U.S. companies and recognised as one of Las Vegas's leading fitness studios. Its 2017 partnership with Alex Rodriguez generated national coverage in Forbes, Fortune, CNBC and Franchise Times, raising the brand's profile across the fitness and business press. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reputation, member reviews and community standing.

  4. Industry / Market

    TruFusion competes in North America's boutique fitness studio market, valued at roughly $9.45 billion in 2024 and forecast to keep growing through 2030 (ResearchAndMarkets). Demand is driven by consumer preference for community-focused, experience-led workouts over traditional big-box gyms, with members paying premium memberships for variety and atmosphere. The multi-format model lets one studio capture members across several workout preferences. For resale buyers, local market density, membership penetration and nearby boutique competition shape a studio's performance.

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