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Buy a Truly Nolen Franchise

Truly Nolen is a family-owned pest control franchise with more than 85 years of operating history, founded in Tucson, Arizona in 1938. The brand has offered franchise opportunities in the US since the late 1990s and today operates units across the United States and Canada, alongside a larger corporate network with locations in 69 countries. Both residential homeowners and commercial clients are served primarily through recurring service agreements.

The service range includes the Four Seasons residential pest control program, which addresses seasonal pest behavior year-round, and Total Termite Protection for termite prevention and remediation. Franchisees also offer rodent exclusion, mosquito, bed bug, and commercial pest management, with additional lines including lawn care and insulation replacement available through the wider Truly Nolen portfolio.

The business model is built around recurring revenue and protected territories, with access to the brand’s National Commercial Division giving franchisees a pathway to servicing national chain accounts alongside their local residential base. Truly Nolen’s iconic yellow Mouse Cars serve as mobile marketing in each territory. Truly Nolen is headquartered in Tucson, Arizona.

Latest Resales

  • There are currently no Truly Nolen resales available

Why buy a Truly Nolen Franchise?

Pest control is a resilient, essential service category with consistent demand across economic cycles. Buying a Truly Nolen franchise means entering with an 85-year-old brand that carries strong consumer recognition, reinforced by its iconic Mouse Car fleet. The portfolio spans residential pest management, termite, rodent, mosquito, and bed bug control, creating multiple revenue streams within one protected territory.

The recurring revenue model, structured around seasonal service agreements and commercial contracts, supports predictable income for established units. Franchisees access a preferred vendor network, corporate purchasing power, and a marketing toolkit including localized microsite pages on the Truly Nolen domain, the 800-GO-TRULY number, and social media and PR assets. The National Commercial Division opens access to national chain accounts that independent operators cannot match.

Truly Nolen Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $35,000,

    • Total Initial Investment

      $50,200 - $122,207

  • Royalty

    • Royalty Fee

      7%

  • Training & Support

    • Ongoing training

    • Ongoing support

    • Marketing support

Truly Nolen – Additional  Information

  1. Training & Support

    Truly Nolen provides an online training platform with training calendars and the option for in-person sessions at authorized Truly Nolen offices, spanning on-site, classroom, and online delivery. Ongoing technical support is available from a team of experts by phone, video, email, and on-site visits. Marketing resources include localized microsite pages on the Truly Nolen domain, the 800-GO-TRULY number, social media assets, and PR tools, plus access to the preferred vendor network and a peer franchisee network. Buyers of an existing Truly Nolen unit should confirm what training access and platform credentials transfer to incoming ownership.

  2. Ideal Owner

    The typical Truly Nolen franchisee is a community-oriented owner-operator comfortable managing service technicians and building relationships with both residential and commercial clients. Prior pest control experience is not required; the training program is designed for candidates new to the industry as well as those converting an existing pest control business. Strong local networking and a customer-service orientation matter more than technical background. The model suits operators who want to build a recurring-revenue service business, with multi-unit expansion available for those looking to grow.

  3. Recognition & Awards

    Truly Nolen has earned consistent recognition from Franchise Business Review, receiving Top 200 Franchise, Top Culture, and Top Low-Cost designations in 2026, Top 200 and the 20-Year Hall of Fame in 2025, and Top Franchise Satisfaction in 2024. The brand holds FBR Hall of Fame status and has appeared in FBR rankings annually across multiple categories since 2019. For resale buyers, this long FBR track record reflects consistent system-wide franchisee sentiment, which should be weighed alongside the performance of the specific unit.

  4. Industry / Market

    The US structural pest control market generated $13.4 billion in service revenue in 2025, a 6% increase over 2024 that outpaced US GDP growth by more than 2.7 times, according to Specialty Consultants. Recurring revenue accounts for approximately 85% of residential pest control income, reflecting the subscription nature of most household programs. Demand is driven by urbanization, climate patterns extending pest seasons in many regions, and commercial sanitation requirements that mandate contracted pest management. For resale buyers, the recurring revenue base of established accounts is a key evaluation factor.

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