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FRANCHISE RESALES

Buy a Turquoise Wine Bar Franchise

Turquoise Wine Bar is a community-focused wine bar and retail concept that pairs boutique, small-lot wines with light food, guided tastings and a membership wine club. The brand grew out of an Arizona neighbourhood conversation in 2020 and is a woman-owned franchise founded by Jen Sinconis and Laura Hernandez, two former corporate executives.

The concept is positioned as a relaxed, upscale “third place” rather than a casual bar or liquor store. Revenue comes from several channels: wine by the glass and bottle, retail bottle sales, a recurring wine club, food, and private and ticketed events. Locations typically combine a tasting room, retail wine selection and a patio, drawing repeat local traffic alongside one-off event business.

Franchising began in 2025, and the brand has expanded from its Arizona base into new markets including Texas on an exclusive, territory-based model. Turquoise differentiates through curated access to global small-lot winemakers, an experiential events programme and franchisee travel opportunities to wineries, all run on a structured, replicable operating system.

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Why buy a Turquoise Wine Bar Franchise?

Buying a Turquoise Wine Bar franchise offers entry into the experiential wine-bar and social-dining category through an established concept with multiple revenue streams and a recurring membership base. The wine club, events calendar and retail bottle sales give an owner several ways to build repeat traffic rather than relying on walk-in food service alone, and the brand’s boutique sourcing helps it stand apart from volume-led bars and liquor stores in a category that favours curated, social venues.

The franchise provides structured training, ongoing operational and marketing support, and access to the brand’s winemaker relationships and curated portfolio, plus franchisee travel to premium wineries. As a founder-led concept that only began franchising in 2025, much of the system is still young, which can make an existing, operating unit attractive to a buyer who would rather inherit an established local membership and customer base than build one from scratch.

Turquoise Wine Bar Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2022

    • Franchising Since

      2025

    • New Startup Cost

      $305,400 – $600,600

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      6%

      of Gross Sales

    • Marketing Fee

      1%

      of Gross Sales

  • Unit Performance

    • Total Units *

      2

    • New Units Opened *

      1

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Turquoise Wine Bar – Additional  Information

  1. Training & Support

    Incoming owners complete a dual-phase initial training programme combining classroom instruction and on-the-job learning, opening with a Discovery Day at the corporate location and covering the brand's W.I.N.E. service model, wine and culinary education, operations and marketing. Ongoing support spans unit operations, product ordering and pricing guidance, profit-and-loss and inventory management, plus a marketing toolkit of website design, social media, paid and print advertising and ready-made assets. Resale buyers should confirm what transfer training and system access Turquoise provides to incoming owners and staff when ownership changes.

  2. Ideal Owner

    Turquoise suits hospitality-minded, guest-focused operators who enjoy building community and are comfortable taking an active, front-of-house role in sales and local marketing. Formal wine or restaurant experience is not required: the brand recruits existing business owners, restaurant professionals and passionate wine lovers alike, but strong customer-relationship skills, team leadership, scheduling discipline and a hands-on work ethic matter. It fits an owner who wants a lifestyle-oriented, experience-led business and is willing to be present in the room rather than absentee.

  3. Recognition & Awards

    As a young franchise, Turquoise Wine Bar has built recognition mainly at unit level: its founding Arizona location has been named Best Wine Bar and Best Bottle Shop in the Valley and draws consistently strong local reviews praising its wine selection, food and atmosphere. The woman-owned, founder-led concept has also drawn franchise-trade and regional press coverage as it expands beyond Arizona into markets such as Texas. For resale buyers, brand-level recognition should be weighed alongside the specific territory's reputation, local reviews, referral sources and community visibility.

  4. Industry / Market

    The US wine market topped $115 billion in 2025 (Forbes/BW166), and while overall volume has softened, premium and curated bottles continue to gain share as drinkers trade up. Wine bars benefit from the broader shift toward experiential, social "third-place" venues, where guided tastings, events and membership clubs drive recurring visits and added spend on food and merchandise. Demand skews local, so a resale unit's neighbourhood demographics, foot traffic and event calendar are central to its performance.

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