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FRANCHISE RESALES

Buy a Twin Peaks Franchise

Twin Peaks is a full-service sports bar and restaurant franchise founded in 2005 in Lewisville, Texas, and positioned as “the ultimate sports lodge.” The concept pairs a mountain-lodge interior with wall-to-wall TVs, a made-from-scratch kitchen, and its signature 29° draft beer served in frosted mugs. Table service is delivered by the brand’s all-female “Twin Peaks Girls” wait staff, a defining feature of the niche it helped create.

The model is a large-format casual-dining operation built around multiple dayparts, running from weekday lunch through late-night weekend sports crowds, with food, beverage and sports viewing all driving revenue. The brand has grown to more than 110 lodges across 27 US states and Mexico, operated as a mix of company-owned and franchised restaurants.

Twin Peaks was acquired by FAT Brands in 2021 and, in January 2025, spun off as Twin Hospitality Group, a separately listed public company that also owns the Smokey Bones chain, with several Smokey Bones sites being converted to the Twin Peaks format.

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Why buy a Twin Peaks Franchise?

The case to buy a Twin Peaks franchise rests on a differentiated, hard-to-copy concept. The lodge atmosphere, scratch kitchen and 29° draft beer give the brand a distinct identity in a crowded casual-dining and sports-bar category, supported by national marketing and the backing of a publicly listed parent in Twin Hospitality Group.

The large-format model spreads revenue across food, a high-margin beverage program and multiple dayparts, reducing reliance on any single menu item or service period. Franchisees operate within protected territories and tap purchasing co-ops, proprietary systems and an established operating platform that an independent restaurateur would have to build from scratch. Reported average unit volumes are among the higher end of full-service casual dining.

Twin Peaks Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $50,000

    • Initial Investment

      $2,254,000 - $6,946,000

  • Royalty

    • Royalty Fee

      5%

  • Training & Support

    • 130-160 hours on the job training

    • Ongoing support

    • Marketing support

Twin Peaks – Additional  Information

  1. Training & Support

    Incoming franchisees receive 130–160 hours of on-the-job training covering restaurant operations, kitchen execution and floor management. Ongoing support includes field operations teams, purchasing co-ops, and marketing across national media, regional advertising, social, SEO and email, underpinned by proprietary software and a franchisee intranet. Each lodge runs as a full-service, owner-managed operation with roughly 60 employees. Buyers of an existing Twin Peaks should confirm what transfer training and software access the franchisor provides to incoming owners when ownership changes.

  2. Ideal Owner

    Twin Peaks suits experienced, hands-on multi-unit restaurant operators rather than first-time owners. The large-format model calls for someone comfortable running a high-volume, full-service kitchen and bar, managing and motivating a team of around 60, and leading from the floor full-time. Strong operational discipline, hospitality instincts and the financial capacity for a sizeable build-out matter most. A genuine feel for the sports-and-social guest experience helps an owner protect the brand's distinctive atmosphere and repeat traffic.

  3. Recognition & Awards

    Twin Peaks is a regular on Technomic's Top 500 Chain Restaurant Report, most recently ranked around #101, and on Nation's Restaurant News' Top 500, where it has been recognised as one of the country's fastest-growing chains. It has also earned FSR Magazine's Rising Star recognition and Franchising.com "Most Innovative" honors. For resale buyers, brand-level recognition should be weighed alongside the specific lodge's local reputation, guest reviews and standing within its territory.

  4. Industry / Market

    Twin Peaks competes in the US full-service restaurant market, valued at roughly $362 billion in 2025 and forecast to keep growing (Mordor Intelligence), within a wider US restaurant industry the National Restaurant Association projects at $1.55 trillion in 2026. Demand is supported by consumer appetite for experiential, sports-anchored dining and social gathering spots. The multi-daypart, food-plus-beverage model adds resilience, though performance is sensitive to local competition and the sports calendar — factors resale buyers should weigh by territory.

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