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FRANCHISE RESALES

Buy a Two Maids Franchise

Two Maids is a residential cleaning franchise founded in 2003 and franchising since 2013. Originally launched as Two Maids & A Mop, the brand now trades simply as Two Maids and operates across more than 130 territories in the United States. It is owned by Home Franchise Concepts (HFC), a subsidiary of JM Family Enterprises, placing it within one of the largest home-services franchising groups in North America.

The model is built around residential house cleaning for busy households, with revenue from both one-time deep cleans and recurring scheduled service. Franchisees run a territory-based business from a small local office, recruiting and managing teams of professional cleaners who are background-checked, bonded and insured.

Two Maids is best known for its “Maid to Shine” incentive program, formerly its pay-for-performance system, in which customers rate each clean and those ratings directly affect team-member pay. Tying compensation to customer satisfaction is designed to lift service quality and set the brand apart in a price-led, fragmented cleaning market.

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Why buy a Two Maids Franchise?

Two Maids operates in a recurring-revenue home-services category that has stayed resilient as more households outsource cleaning. Buying a Two Maids franchise gives an owner an established brand backed by Home Franchise Concepts and JM Family Enterprises, with corporate technology, in-house digital marketing and lead-generation systems already built — infrastructure an independent cleaning operator would have to assemble alone.

The “Maid to Shine” performance model is the brand’s core differentiator: linking cleaner pay to customer ratings supports service consistency, repeat business and employee retention in an industry where staff turnover is a constant challenge. Owners also gain access to HFC’s shared support resources and its annual franchisee convention.

Two Maids Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2003

    • Franchising Since

      2013

    • New Startup Cost

      $93,440 – $149,890

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $19,950

      for new territories

    • Transfer Fee

      $24,950 – $50,000

      or 6% sale price (max $50k); $5,000/territory if existing

    • Royalty Fee

      7%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue or $250/mo min

  • Unit Performance

    • Total Units *

      144

    • New Units Opened *

      32

    • Units Transferred *

      10

    • Avg. Unit revenue *

      $584,351

    * Based on 2024 data reported in the 2025 FDD

Two Maids – Additional  Information

  1. Training & Support

    Incoming Two Maids owners complete a structured 10-day initial program covering more than 60 hours of classroom and on-the-job training, delivered through virtual sessions and Home Office training and preceded by a virtual Meet The Team day. Ongoing support includes a toll-free support line, proprietary operating software, in-house digital marketing and lead generation, regular newsletters and meetings, and the annual Home Franchise Concepts convention. Resale buyers should confirm with Two Maids what transfer training and software access carry over to a new owner and whether existing cleaning teams stay on.

  2. Ideal Owner

    Two Maids suits a hands-on local operator who leads from the front rather than a passive investor. The model is people-led: owners recruit, train and motivate cleaning teams, so prior management experience supervising hourly or blue-collar staff is valuable, though not required. Strong candidates are organised, sales-minded community builders comfortable driving local lead generation and holding teams accountable to customer-rating standards. A semi-absentee path exists, but the brand rewards owners who actively build culture and grow their territory.

  3. Recognition & Awards

    Two Maids is recognised by Franchise Business Review, named a Top 200 Franchise in its 2026 Satisfaction Awards and earning 2026 Franchisee Excellence recognition, alongside repeated listings as a Top Franchise for Veterans across 2023-2026. The brand has also appeared on the Entrepreneur Franchise 500. Added credibility comes from its parent, Home Franchise Concepts, a subsidiary of the $20-billion JM Family Enterprises. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and reputation.

  4. Industry / Market

    The US house cleaning services market was valued at roughly $18 billion in 2024 and is projected to reach about $26.8 billion by 2033. Demand is driven by dual-income households, remote and hybrid work, and time-pressed families increasingly treating professional cleaning as a recurring necessity rather than a luxury. The category is largely recession-resistant and highly fragmented across independent operators, leaving room for branded, systemised franchises to win share. For resale buyers, local demand depends on household incomes and competition within the specific territory.

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