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FRANCHISE RESALES

Buy a Valvoline Instant Oil Change Franchise

Valvoline Instant Oil Change (VIOC) is a quick-service automotive maintenance brand specializing in fast, drive-in oil changes and routine preventive services such as wiper replacements, tire rotations and chassis lubrication. The brand entered the quick-lube business in 1986 and began franchising in 1988. It is owned by Valvoline Inc. (NYSE: VVV), a publicly listed company headquartered in Lexington, Kentucky, that operates as a standalone preventive automotive maintenance business.

The network spans more than 2,300 franchised and company-operated service centers across the United States and Canada and completes over 30 million services a year. The signature offer is the roughly 15-minute, stay-in-your-car oil change, delivered through the proprietary SuperPro operating system and a proprietary point-of-sale platform that standardize the customer experience across locations.

Roughly half of all stores are company-operated, giving franchisees access to systems and best practices tested in Valvoline’s own locations. VIOC has recorded 18 consecutive years of same-store sales growth and is targeting expansion toward 3,500 total retail centers.

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Why buy a Valvoline Instant Oil Change Franchise?

Buying a Valvoline Instant Oil Change franchise means stepping into one of the most recognized names in preventive automotive maintenance, a category built on essential, repeat-visit services that hold up well across economic cycles. Oil changes and routine maintenance are needs-based rather than discretionary, and the brand’s national presence and consumer trust give a local operator immediate credibility.

Because nearly half the network is company-operated, franchisees adopt systems, marketing programs and customer-experience tools that Valvoline has already tested at scale rather than building them alone. Strategic partnerships with CARFAX, Allstate, Epsilon and Commission Junction extend customer reach, while the SuperPro platform and data-driven market development tools support lead flow and retention. The model also benefits from high reported franchisee tenure and renewal.

Valvoline Instant Oil Change Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1986

    • Franchising Since

      1988

    • New Startup Cost

      $192,375 – $639,550

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $30,000

      to new franchisee; $5,000 to existing; $2,500 each additional Center

    • Royalty Fee

      2–6%

      of Average Gross Revenue

    • Marketing Fee

      Up to 2%

      of Average Gross Revenue; $7,500 max per center

  • Unit Performance

    • Total Units *

      2039

    • New Units Opened *

      117

    • Units Transferred *

      11

    • Avg. Unit revenue *

      $1,844,172

    * Based on 2025 data reported in the 2026 FDD

Valvoline Instant Oil Change – Additional  Information

  1. Training & Support

    Incoming owners receive initial training of 70 hours of classroom instruction plus 288-312 hours of on-the-job training, backed by module-based programs and a dashboard that tracks staff progress. Ongoing support runs through a dedicated team covering operations, talent management and recruiting, marketing and data-driven market development, product sourcing, supply chain, IT and customer care. Day-to-day service runs on the proprietary SuperPro operating system and a proprietary point-of-sale platform. Resale buyers should confirm with VIOC what transfer training and SuperPro and POS access carry over to a new owner.

  2. Ideal Owner

    VIOC suits operations-focused owners comfortable hiring, training and retaining hourly service technicians and holding a location to consistent customer-experience standards. Automotive experience is not essential, since the brand's systems and training develop technical skill, but a head for process, local marketing and team management matters. Many franchisees pursue multi-unit growth, so candidates who can build and oversee several centers, delegate to managers and focus on throughput, speed and repeat business tend to fit best. The role is hands-on and people-led rather than passive.

  3. Recognition & Awards

    Valvoline Instant Oil Change was named the #1 automotive services retailer in Entrepreneur's 2026 Franchise 500, its fourth consecutive year leading the category, with an overall rank of #32. Its training program is highly decorated: an 11-time BEST Award winner, 10-time APEX Award winner, two-time Brandon Hall Excellence Award winner, and an ASE Accredited Training Provider since 2012. The brand reports a 4.6 out of 5 customer rating from more than a million annual surveys, backed by parent Valvoline Inc. (NYSE: VVV). For resale buyers, this recognition sits alongside the specific territory's local reputation.

  4. Industry / Market

    The U.S. oil change services market was valued at roughly $8.2 billion in 2024 and is projected to reach about $14.8 billion by 2034, a compound annual growth rate near 6%. Demand is anchored by an aging U.S. vehicle fleet, high average vehicle age and the recurring, needs-based nature of oil changes and preventive maintenance, which keeps the category relatively resilient through economic cycles. Quick-lube formats also benefit from consumer demand for speed and convenience. For resale buyers, local demand depends on traffic patterns, vehicle density and competition within the specific territory.

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