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FRANCHISE RESALES

Buy a Varsity Zone Franchise

Varsity Zone HVAC is a residential and commercial heating and cooling franchise under HorsePower Brands, a multi-brand home services franchisor. The brand provides installation, maintenance, repairs, indoor air quality solutions, and smart home thermostat integration, serving homeowners and businesses through locally owned franchise territories.

The franchise operates from a physical location rather than a home-based model and runs with a small team, averaging two employees per unit. Each territory covers approximately 200,000 in population, roughly double the typical HVAC franchise territory size, giving owners a broader protected market. The model is designed for both active owner-operators and those pursuing a semi-involved structure with a hired general manager.

Varsity Zone positions its model around a blend of high-ticket installation and replacement revenue alongside the recurring income of its Season Ticket Maintenance Plan. The brand is an approved Carrier HVAC equipment dealer and has partnered with Dynamic Air Solutions for its SolaceAir indoor air quality product line. ServiceTitan CRM is integrated into operations for customer tracking and performance management.

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Why buy a Varsity Zone Franchise?

Those looking to buy a Varsity Zone franchise enter an HVAC category with steady residential and commercial demand. The service model blends high-ticket installation and replacement work with the recurring revenue of the Season Ticket Maintenance Plan, giving franchisees multiple income streams. Territories are roughly double the industry norm in size, with room for continued local market development.

The brand’s approved dealer relationship with Carrier HVAC equipment and partnership with Dynamic Air Solutions for SolaceAir indoor air quality products gives franchisees a defined product lineup backed by recognized suppliers. ZeeMarketing provides structured ongoing lead generation support, and ServiceTitan CRM is integrated into daily operations. The HorsePower Brands portfolio creates potential for cross-referral development across its home services brands in local markets.

Varsity Zone Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2022

    • Franchising Since

      2024

    • New Startup Cost

      $224,680 – $290,562

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $59,500

      for new territories

    • Transfer Fee

      20%

      of then-current Initial Franchise Fee per Territory (max $30,000)

    • Royalty Fee

      3–5%

      of Gross Revenues Collected

    • Marketing Fee

      Not Collected

  • Unit Performance

    • Total Units *

      64

    • New Units Opened *

      58

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $953,598

    * Based on 2025 data reported in the 2026 FDD

Varsity Zone – Additional  Information

  1. Training & Support

    Varsity Zone's onboarding runs 6 to 8 weeks, covering 32 classroom hours and 16 on-the-job hours. HVAC instruction draws on in-house expertise and a training partnership with BDR, a recognized HVAC coaching organization. Ongoing support includes Dedicated Franchise Success Coaches, a KPI dashboard, a nationwide call center, and ZeeMarketing for lead generation. ServiceTitan CRM is integrated into daily operations, and both in-house and third-party recruitment support is available for ongoing technician hiring. Buyers of an existing unit should confirm what onboarding and system access the franchisor provides to incoming ownership.

  2. Ideal Owner

    The Varsity Zone HVAC model suits a business-management-oriented operator comfortable building and leading a local team. No prior HVAC experience is required; training is designed to bring owners up to competency on the business and financial side. The role is management-led rather than technical: owners focus on local marketing, customer acquisition, team accountability, and KPI monitoring rather than service delivery. Community engagement and a territory-building mindset are practical assets in this model, which supports a path to semi-absentee ownership through a hired general manager.

  3. Recognition & Awards

    Varsity Zone HVAC is a VetFran member (the IFA's program supporting veterans in franchise ownership) and offers a veteran discount on franchise fees. Supplier and technology partnerships include Carrier HVAC equipment, ServiceTitan CRM, and BDR for HVAC training and coaching. As part of the HorsePower Brands portfolio, Varsity Zone benefits from the infrastructure of an established multi-brand home services franchisor. For resale buyers, brand recognition should be assessed alongside the specific unit's local customer reviews, referral sources, and territory visibility.

  4. Industry / Market

    The US residential HVAC market was valued at $15.4 billion in 2024 and is projected to reach $31.4 billion by 2034 at a 7.5% annual growth rate, per ResearchAndMarkets. Demand drivers include energy-efficient system upgrades, federal and state incentive programs, and consumer adoption of smart home climate controls. The replacement and retrofit segment led the market at roughly 55% of activity in 2024, reflecting the volume of aging HVAC systems in US housing stock requiring replacement. For resale buyers, local customer retention and maintenance plan renewal rates are relevant indicators of unit performance.

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