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FRANCHISE RESALES

Buy a Vaura Pilates Franchise

VAURA Pilates is a premium reformer Pilates brand that blends classical Pilates with athletic, high-intensity training in a sensory studio setting. Founded in Australia, it operates under FIT (Functional Inspired Training), the global franchisor behind F45 Training and FS8, a group spanning more than 1,500 studios across 55-plus countries.

The model is built around 50-minute group classes on high-quality reformers in design-led studios with mirrored ceilings, neon lighting and dynamic sound. Signature formats — TOTAL, STRETCH, CIRCUIT, FUSION and NURTURE — cover strength, mobility, HIIT and prenatal options, giving studios broad appeal across beginner and experienced clients. Premium touches such as a ‘Beauty Bar’, showers and Recovery add-ons (cold plunge, infrared sauna, percussion therapy) extend the experience.

VAURA opened its first U.S. studio on New York’s Upper East Side in January 2024, with Austin, Texas following and further markets planned in California, Miami, Dallas, Phoenix and Toronto. It also operates in Australia, Singapore, Dubai and Indonesia, positioning at the upscale, experiential end of the boutique Pilates category.

Latest Resales

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Why buy a Vaura Pilates Franchise?

Buying a VAURA Pilates franchise offers entry into the premium, experience-led corner of one of fitness’s most in-demand categories. Reformer Pilates has surged in popularity, and VAURA’s sensory, athletically charged format is built to stand out from conventional studios in affluent metropolitan markets.

The brand is backed by FIT (Functional Inspired Training), the operator behind F45 Training and FS8, giving franchisees access to an established multi-brand franchising infrastructure, studio design systems, marketing playbooks and international operating experience. Owners work with a differentiated concept whose multiple class formats and Recovery add-ons support premium membership pricing and ancillary revenue, rather than competing purely on volume.

Vaura Pilates Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $59,500

    • Initial Investment

      $839,700 – $1,308,000

  • Royalty

    • Royalty Fee

      8%

  • Training & Support

    • Classroom training

    • On-site training

    • Ongoing support

    • Marketing support

Vaura Pilates – Additional  Information

  1. Training & Support

    Franchisees receive VAURA's science-led, hands-on trainer education covering functional movement, strength and injury prevention, plus Recovery protocols (cold plunge, infrared sauna, percussion therapy). Ongoing support runs through FIT's franchising infrastructure and includes operating systems, monthly performance calls and a steady supply of marketing assets and ad-campaign support to drive membership. Internationally, VAURA grows through master-franchise partners. Resale buyers should confirm with VAURA what onboarding and system access transfer to incoming owners, and the certification status of the studio's existing trainers.

  2. Ideal Owner

    VAURA suits an ambitious, brand-minded operator drawn to premium boutique fitness rather than a hands-on instructor role. No prior Pilates teaching experience is required, since trainer education is provided, but owners should be comfortable leading a studio team, recruiting and retaining quality trainers, and driving membership through local marketing and community building. The model rewards people who are sales- and service-oriented, attentive to a high-end customer experience, and willing to be visible in the affluent metropolitan markets where the concept performs best.

  3. Recognition & Awards

    VAURA's profile rests largely on its parent group, FIT (Functional Inspired Training), whose F45 Training, FS8 and VAURA brands span more than 1,500 studios across 55-plus countries. The brand has drawn attention for its design-led, sensory studio concept, promoted as award-winning by the franchisor, and reports strong network momentum, including 2024 average-unit-volume growth of 51.5% and same-store sales growth of 21.6%. With the U.S. rollout still young, resale buyers should weigh brand-level recognition alongside the specific studio's local reviews, referral sources and community standing.

  4. Industry / Market

    The U.S. boutique fitness market was valued at roughly $5.4 billion in 2025 and is forecast to grow about 12.8% annually through 2032, with reformer Pilates among the fastest-rising modalities. Demand is driven by interest in low-impact, results-focused workouts, the social pull of studio communities, and willingness among higher-income members to pay premium prices for an elevated experience. For resale buyers, this momentum supports membership demand, though performance still hinges on local affluence, competition and a studio's reputation.

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