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FRANCHISE RESALES

Buy a Vocelli Pizza Franchise

Vocelli Pizza is a pizza franchise built around fresh, hand-tossed dough made daily, 100% mozzarella and a proprietary red sauce, serving artisan pizzas alongside pasta, strombolis, subs, salads and desserts. Founded in 1988 in Mt. Lebanon, Pennsylvania as Pizza Outlet, the brand rebranded to Vocelli Pizza in 2002 to reflect its Italian heritage and quality positioning.

The model serves local consumers through delivery, carry-out and dine-in, with orders spread across multiple channels including a customer-data-driven mobile app. Vocelli operates more than 80 franchised locations, concentrated on the East Coast with expansion underway nationally. It runs two formats: standard street locations and a lower-cost non-traditional format suited to smaller footprints.

Franchisees work within a territory model supported by a Franchise Support Center covering operations, marketing and supply. The brand pairs a 35-plus-year operating history with continued menu development, recently adding a high-protein Pinsa crust, positioning it as an established neighborhood pizzeria rather than a national mass-market chain.

Latest Resales

  • There are currently no Vocelli Pizza resales available
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Why buy a Vocelli Pizza Franchise?

Buying a Vocelli Pizza franchise means entering the resilient US pizza category with a brand that has operated for more than three decades. The concept carries revenue across delivery, carry-out and dine-in, supported by a customer-data app and a Cheesy Rewards loyalty program built to drive repeat orders.

The non-traditional format lowers the cost of entry against a full street location, and franchisees gain reliable access to quality ingredients at negotiated prices through the brand’s supply relationships. Marketing support spans customized local store marketing, social media, online advertising and loyalty programs, while the Franchise Support Center provides day-to-day operational guidance that multi-unit owners frequently cite.

Vocelli Pizza Franchise Costs & Information

Based on 2023 data reported in the 2024 FDD

  • Brand Profile

    • Year Founded

      1988

    • Franchising Since

      1993

    • New Startup Cost

      $156,000 – $330,900

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $30,000

      for new territories

    • Transfer Fee

      $6,000

    • Royalty Fee

      5%

      of Gross Sales

    • Marketing Fee

      1–2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      73

    • New Units Opened *

      0

    • Units Transferred *

      6

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2023 data reported in the 2024 FDD

Vocelli Pizza – Additional  Information

  1. Training & Support

    Vocelli provides three to four weeks of initial training combining classroom and in-store instruction across operations, recipes, marketing and customer service. Ongoing support runs through the Franchise Support Center, where department experts are reachable by phone, text and email, alongside a customer-data-driven mobile app, loyalty program and local store marketing support. Buyers of an existing Vocelli unit should confirm what transfer training and app and POS access the franchisor provides to incoming owners and retained staff.

  2. Ideal Owner

    The model suits hands-on operators comfortable running a fast-paced food-service location, managing kitchen and delivery staff and holding consistent quality and service standards. Restaurant or QSR management experience helps but is not essential given the structured training. The brand favors owners willing to engage with local-store marketing and community ties, and the lower-cost non-traditional format and multi-unit options appeal to those planning to scale across a territory.

  3. Recognition & Awards

    Vocelli Pizza has built recognition over more than 35 years as an East Coast pizza brand, with a longstanding presence among the larger US pizza chains and a reputation for artisan, made-fresh-daily pizza. Franchisee testimonials point to strong satisfaction with the Franchise Support Center and corporate team. For resale buyers, brand-level recognition should be weighed alongside the specific territory's reputation, including local reviews, delivery ratings and community visibility.

  4. Industry / Market

    The US pizza restaurant market is worth roughly $50 billion (IBISWorld, 2026) and remains one of the most resilient quick-service categories, supported by steady delivery and carry-out demand and growth in digital ordering. Convenience, customization and value drive repeat purchases, while app-based ordering and loyalty programs increasingly shape where consumers buy. For resale buyers, local demand, delivery radius and nearby competition matter more than national figures, as pizza is a neighborhood-driven business.

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