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FRANCHISE RESALES

Buy a WaveMax Laundry Franchise

WaveMAX Laundry is a modern laundromat franchise founded in 2012 in Jacksonville, Florida, where it ran company-owned stores before launching its franchise program in 2016. The brand reframes the traditional coin laundry as a clean, fully attended, technology-equipped neighborhood business and now operates a growing network of locations across the United States.

Stores combine self-service washing and drying with wash-dry-fold, pickup and delivery, and commercial laundry services. Locations run on premium Electrolux 450G-force washers with an Automatic Weighing System and Eco Power dryers, alongside UV sanitation and contactless card and app-based payment. WaveMAX targets working-class, renter-heavy neighborhoods where laundromats are an everyday necessity, with higher-value drop-off services as a secondary revenue layer.

The franchise is a semi-absentee, multi-unit model with exclusive territories, founder-led by CEO Mike Roberts and supported by a franchise-development team that previously scaled Junk King, The Flying Locksmiths and Surface Experts. WaveMAX positions itself against poorly maintained independent laundromats through disciplined site selection, store sizing and consistent operational standards.

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Why buy a WaveMax Laundry Franchise?

Laundromats are valued for steady, recurring local demand and low inventory complexity, and WaveMAX adds a branded, systematized layer to a category long dominated by independent operators. The model is positioned as a semi-absentee business an owner can oversee in limited weekly hours while building toward multiple units.

A central advantage is the brand’s Electrolux equipment relationship, which gives franchisees preferred pricing, equipment financing covering a large share of project cost, and nationwide parts and service that an independent laundromat would struggle to match. Owners also gain established site-selection systems, KPI dashboards and marketing support built to drive store-level performance.

WaveMax Laundry Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2012

    • Franchising Since

      2016

    • New Startup Cost

      $356,455 – $1,546,750

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $54,950

      for new territories

    • Transfer Fee

      $5,000

      plus a 10% broker's commission on the sale price (minimum $20,000)

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      57

    • New Units Opened *

      7

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $471,201

    * Based on 2024 data reported in the 2025 FDD

WaveMax Laundry – Additional  Information

  1. Training & Support

    Incoming owners receive structured onboarding built around 11.5 hours of classroom training and 8 hours of on-the-job training, with operations manuals and optional mobile-services training. Ongoing support covers field operations, KPI dashboards and proprietary software, a franchisee intranet, marketing templates, social, SEO and a loyalty app, plus the Electrolux vendor relationship for parts, service and equipment financing. Buyers of an existing WaveMAX unit should confirm what transfer training and software access carry over to new ownership.

  2. Ideal Owner

    WaveMAX suits a business-minded, semi-absentee owner who wants oversight rather than a hands-on counter job. The model rewards operational discipline: managing a small team of attendants, tracking store KPIs, maintaining cleanliness standards and driving local marketing across limited weekly hours. No laundry experience is required, but owners should be comfortable delegating, holding staff to brand standards and scaling toward multiple units. It fits investors and operators who value recurring, essential-service demand and want to build a portfolio over time.

  3. Recognition & Awards

    WaveMAX ranked #485 on Entrepreneur's 2026 Franchise 500 and was named #1 in the Laundromats category on Entrepreneur's 2026 Best of the Best list, and has been featured in Entrepreneur as a business to watch. The brand reports a 4.8-star average customer rating and rapid unit growth across its US network. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral strength and community reputation.

  4. Industry / Market

    The US laundromat industry generates an estimated $5 billion in annual revenue and remains highly fragmented, dominated by independent mom-and-pop operators rather than national brands. Demand is essential and recession-resistant: roughly a third of US households rent, and many rely on laundromats regardless of the wider economy. That fragmentation leaves room for a branded, professionally run network to take share, while steady local usage supports predictable cash flow. For resale buyers, store-level demand tends to track neighborhood density and renter population.

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