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FRANCHISE RESALES

Buy a Waxing the City Franchise

Waxing the City is a body waxing franchise with dedicated retail studios serving men and women. Services span facial and body waxing, brow shaping, and lash treatments, delivered by in-house specialists called Cerologists who are trained in Cerology, the brand’s proprietary waxing method. The studio offering includes two exclusive wax formulas, Cera Naranja and Cerasuave Yellow, custom-blended for different skin types and available only through the brand.

The brand has been part of Purpose Brands since 2012; Purpose Brands is the parent organization behind Anytime Fitness and other fitness and wellness franchise concepts. That corporate backing provides franchisees with established operational systems, support infrastructure, and resources built across a larger portfolio of consumer service brands.

Waxing the City operates studios across the United States, competing in a market largely made up of independent waxing salons. The Club Orange membership program anchors recurring revenue by enrolling clients in a monthly discount and perks scheme, building predictable appointment flow and a loyal returning customer base.

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Why buy a Waxing the City Franchise?

Waxing the City competes in a personal care category that has shown resilience across economic cycles, with grooming and self-care spending historically stable even when discretionary budgets tighten. The Club Orange membership model converts first-time clients into recurring ones, giving studios a predictable base of monthly revenue that a new independent operation would need years to build.

The Purpose Brands parent structure gives franchisees access to national marketing programs and operational playbooks from an organization that has scaled franchise concepts at volume. Buying a Waxing the City franchise means operating in a market fragmented with independent studios while offering proprietary wax formulas and Cerologist-trained staff that competitors cannot replicate.

Waxing the City Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2003

    • Franchising Since

      2013

    • New Startup Cost

      $310,774 – $646,420

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $42,500

      for new territories

    • Transfer Fee

      $7,500

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      166

    • New Units Opened *

      30

    • Units Transferred *

      9

    • Avg. Unit revenue *

      $514,339

    * Based on 2024 data reported in the 2025 FDD

Waxing the City – Additional  Information

  1. Training & Support

    Franchisees receive 24 hours of classroom training plus 15 to 25 hours of on-the-job training, covering Cerologist development, studio operations, and business management. Ongoing support includes staffing guidance, regional workshops, regular conference calls and webinars, an annual franchise conference, and access to corporate marketing strategies and promotional scheduling assistance. Resale buyers should confirm with Waxing the City what initial training and onboarding the franchisor provides to incoming owners, and whether existing Cerologist certifications transfer with the resale.

  2. Ideal Owner

    The ideal Waxing the City franchisee is business-oriented rather than technically focused; prior waxing or salon experience is not required. The model calls for someone comfortable managing a team of trained Cerologists, maintaining consistent service quality, and driving client acquisition and retention. Marketing instincts and community presence are useful, as the studio model requires ongoing local promotion to keep appointment books full. Multi-unit ownership is an option the brand accommodates, suiting operators with growth ambitions and the management structure to handle more than one location.

  3. Recognition & Awards

    Waxing the City has appeared in Entrepreneur's Franchise 500 for multiple consecutive years, earning a category leader designation in personal care and a Best of the Best recognition in 2017, and receiving an Entrepreneurs of the Year award in 2020. In 2025, the brand was ranked #369 on the Franchise Times Top 400, an annual list ranking US franchise systems by system-wide sales. For resale buyers, brand-level recognition provides national consumer awareness to build on locally; the reputation of a specific studio, reflected in local reviews and referral strength, remains the more immediate value driver when evaluating a resale unit.

  4. Industry / Market

    The US personal care and beauty services sector is growing, with professional waxing sitting in the recurring-service segment of consumer grooming spend. Spending in this category has shown resilience in downturns; research indicates most Americans maintain grooming budgets even in difficult economic conditions. The salon waxing market is highly fragmented, dominated by independent operators, which gives branded franchise chains a recognition and consistency advantage. For resale buyers, the most relevant factors are local: territory demographics, nearby competition, and the strength of the client base already in place.

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