FRANCHISE RESALES

Buy a Wayback Burgers Franchise

Wayback Burgers is a fast-casual burger franchise founded in 1991 in Newark, Delaware, originally named Jake’s Hamburgers. It began franchising in 2008 and rebranded to Jake’s Wayback Burgers in 2009, later simplifying to Wayback Burgers in 2017. The brand has grown to over 170 locations across 35 states and more than 20 countries, serving cooked-to-order burgers, hand-dipped milkshakes, and classic American fare. Wayback Burgers distinguishes itself by focusing on high-quality ingredients, a nostalgic yet refined atmosphere, and affordable pricing, appealing to evolving consumer tastes seeking comfort food with a fresh twist.

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Why buy a Wayback Burgers Franchise?

Investing in Wayback Burgers offers entry into a proven, growing brand with a loyal customer base and a timeless menu. The franchise provides comprehensive support, a strong brand identity, and a business model that has demonstrated resilience and growth over three decades. With expanding domestic and international locations, franchisees gain the opportunity to capitalize on the fast-casual burger market’s continued popularity and evolving consumer preferences for quality and convenience.

Wayback Burgers Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1991

    • Franchising Since

      2008

    • New Startup Cost

      $256,000 – $859,000

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      50%

      of Initial Franchise Fee; or actual expenses if transfer to your entity

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      4%

      of Gross Sales

  • Unit Performance

    • Total Units *

      184

    • New Units Opened *

      14

    • Units Transferred *

      15

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Wayback Burgers – Additional  Information

  1. Training & Support

    Wayback Burgers offers robust franchisee support including real estate assistance, construction guidance, marketing strategies, comprehensive training, and ongoing operational support. Franchisees benefit from a proven business model and expert guidance throughout site selection, store opening, and daily operations, helping ensure success in the competitive fast-casual restaurant industry.

  2. Ideal Owner

    The ideal Wayback Burgers franchisee is an entrepreneur passionate about delivering quality food and excellent guest experiences. They should be committed to upholding brand standards and capable of managing or overseeing restaurant operations. Prior restaurant experience is beneficial but not mandatory. Financially, candidates should be prepared for the investment and operational demands of a fast-casual franchise.

  3. Recognition & Awards

    Wayback Burgers is recognized for consistent year-over-year franchise growth, resilience through economic downturns, and being a leader in the “better burger” segment alongside brands like Five Guys and Shake Shack. Its expanding footprint and international presence underscore its strong market reputation. They were also recognized by Franchise Business Review as one of the Top 200 Franchises in 2026.

  4. Industry / Market

    The fast-casual restaurant sector continues to grow, driven by consumer demand for higher quality, convenient dining options. Burgers remain a perennial favorite, and Wayback Burgers’ focus on fresh, made-to-order meals positions it well within this expanding market. The restaurant industry’s franchising model offers lower startup costs and ongoing support, making it attractive for entrepreneurs entering this dynamic sector.

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