Buy a We Olive Franchise

We Olive is a specialty food and wine franchise founded in 2003 in Paso Robles, California, with a focus on offering an immersive “Olive Oil Experience.” The brand showcases the finest California artisan extra virgin olive oils alongside gourmet foods and a curated selection of domestic wines. We Olive combines retail sales of high-quality olive oils and related products with educational tastings and a wine bar featuring small plates that highlight olive oil’s culinary uses. With 14 locations as of 2015 and 18 by 2018, We Olive has expanded steadily, emphasizing local sourcing, consumer education, and a unique tasting experience that appeals to foodies and health-conscious customers. The brand’s commitment to fresh, certified California olive oil differentiates it in a growing market for artisan and healthful foods.

Latest Resales

  • There are currently no We Olive resales available

Why buy a We Olive Franchise?

We Olive offers a unique franchise opportunity in a niche, fast-growing market combining retail gourmet olive oils with a wine bar experience. Its proven dual-revenue business model, strong brand identity, and commitment to quality and education create a compelling platform for growth. Franchisees benefit from comprehensive support, exclusive territories, and the chance to participate in the expanding artisan food and beverage industry with a recognized leader in California olive oil.

We Olive Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $285,000 - $421,500

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 50 hours on the job training

    • 35 hours classroom training

    • Ongoing support

    • Marketing support

We Olive – Additional  Information

  1. Franchisee Support

    We Olive provides franchisees with comprehensive training, site selection assistance, marketing support, and ongoing operational guidance. The franchisor offers exclusive territories and financing referrals to qualified candidates. Franchisees benefit from a proven business model blending retail and wine bar components, multiple revenue streams, and a strong brand identity centered on quality and education.

  2. Accolades & Awards

    We Olive is recognized as a leader in the artisan olive oil retail niche and has maintained steady growth and consumer loyalty over nearly two decades. Its innovative combination of olive oil retail and wine bar experiences has earned industry respect and a devoted customer base.

  3. Industry / Market

    The artisan olive oil market is expanding due to increased consumer interest in healthful, locally sourced, and high-quality food products. California produces 99% of U.S.-grown olive oil, but most consumption relies on imports, positioning We Olive to capitalize on a growing domestic trend. The combination of retail and experiential dining taps into rising demand for specialty food and beverage experiences.

  4. Ideal Owner

    The ideal We Olive franchisee is a passionate entrepreneur with an interest in gourmet food, wine, and customer education. They should be committed to delivering exceptional service and maintaining brand standards. Financially, candidates need a net worth of at least $600,000 and liquid capital between $100,000 and $150,000. Active involvement in store operations is required, as the franchise cannot be run part-time or from home.

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