Opens in a new tab

FRANCHISE RESALES

Buy a We Olive Franchise

We Olive is a specialty food and beverage franchise built around what it calls the “Olive Oil Experience”: a retail store offering California artisan extra virgin olive oils, balsamic vinegars and gourmet foods, paired with an educational tasting room and wine bar. Founded in 2003 in Paso Robles, California, the brand trades as We Olive & Wine Bar and is operated by We Olive Franchising LLC.

The model combines two revenue streams under one roof. The retail side sells olive oils, vinegars, gift baskets and corporate gift programs, while the wine bar serves boutique California wines by the taste, glass and bottle, craft beer and small plates that feature We Olive products. Many locations also host private events and sell wine by the bottle for off-site consumption.

After two decades the network has settled into a small, mostly California footprint, with additional units in Louisiana. Stores operate as community-focused tasting destinations that emphasise local sourcing, consumer education and a casually upscale atmosphere, setting the brand apart from volume-led specialty grocers.

Latest Resales

  • There are currently no We Olive resales available
Register your interest

Why buy a We Olive Franchise?

We Olive occupies a distinctive niche, pairing premium California olive oil retail with a wine-and-small-plates tasting experience that few competitors combine under one brand. The dual format spreads revenue across daytime retail and evening wine-bar trade, and the educational tasting model encourages repeat visits and gift buying rather than one-off transactions.

Choosing to buy a We Olive franchise as a resale can offer a faster route to ownership than opening from scratch, since an existing unit comes with a built-out tasting room, an established local clientele, supplier relationships with California artisan growers and wineries, and a trading history a buyer can examine. The brand sits in a specialty food category that has proved resilient as shoppers favour quality, provenance and experiential retail.

We Olive Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $30,000

    • Initial Investment

      $285,000 - $421,500

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 50 hours on the job training

    • 35 hours classroom training

    • Ongoing support

    • Marketing support

We Olive – Additional  Information

  1. Training & Support

    Incoming franchisees receive structured initial training, reported as 35 hours of classroom instruction and 50 hours of on-the-job training, covering retail operations, olive oil and wine education, tasting-room service and day-to-day store management. The franchisor provides ongoing operational guidance and marketing support to operating units, along with access to its California artisan olive oil and boutique wine supply relationships. Resale buyers should confirm with We Olive what transfer training and onboarding the franchisor provides to incoming owners and key staff when ownership changes hands.

  2. Ideal Owner

    We Olive suits hands-on, customer-facing operators who enjoy food, wine and educating guests, rather than passive investors. The business cannot be run part-time or remotely, so owners should expect to be active in the store, leading a small team across both retail and wine-bar service. Strengths in hospitality, local marketing, event hosting and creating a welcoming tasting experience matter more than prior olive oil knowledge. A community-minded operator comfortable with premium customer expectations and the licensing demands of serving wine is well matched to the model.

  3. Recognition & Awards

    We Olive has built recognition over more than two decades as one of the more established names in artisan California olive oil retail, pairing a recognisable store brand with its signature wine-bar tasting format. The brand and its products have drawn consumer-press and lifestyle-media interest tied to growing demand for premium olive oil, though no current major franchise-industry ranking was identified in research. For resale buyers, brand-level recognition should be weighed alongside the reputation of the specific store, including its local reviews, tasting-room following, referral sources and community visibility.

  4. Industry / Market

    US demand for premium extra virgin olive oil has grown alongside interest in Mediterranean-diet eating, provenance and healthful cooking, yet the country still imports the large majority of the oil it consumes. California produces roughly 99% of US-grown olive oil, giving locally sourced brands a domestic-origin story imports cannot match. We Olive also sits within the broader US specialty food and experiential-retail trend, where tasting rooms and gourmet destinations draw shoppers seeking quality and discovery. For resale buyers, local demand depends heavily on a store's market, foot traffic and tourism.

Learn more about
how to own a We Olive franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.