FRANCHISE RESALES

Buy a Whataburger Restaurants Franchise

Whataburger Restaurants LLC is a regional fast-food franchise specializing in made-to-order hamburgers, founded in 1950 by Harmon Dobson and Paul Burton in Corpus Christi, Texas. Headquartered in San Antonio, Texas, Whataburger has grown to over 900 locations primarily across the Southern U.S., including Texas, New Mexico, Arizona, Colorado, and other states. The brand is known for its signature large burgers served on toasted five-inch buns, with a menu that also includes chicken sandwiches, breakfast items, and late-night offerings. Whataburger operates both corporate-owned and franchised restaurants, with about 15% of its units franchised. The company was family-owned until 2019, when a majority stake was sold to private equity firm BDT & MSD Partners, although the Dobson family retains a minority interest.

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Why buy a Whataburger Restaurants Franchise?

Investing in Whataburger offers entry into a beloved, iconic brand with a strong regional presence and a loyal customer base. The franchise model supports multi-unit growth with comprehensive corporate support. With average unit revenues around $3.5 million annually, Whataburger provides a potentially lucrative opportunity in the fast-casual burger market. Its focus on quality, made-to-order food, 24/7 service, and ongoing expansion into new markets make it an attractive franchise for experienced investors seeking scale and brand strength.

Whataburger Restaurants Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $40,000 – $100,000

    • Initial Investment

      $1.2 million – $3 million

  • Royalty

    • Royalty Fee

      4% – 6%

  • Training & Support

    • Comprehensive on-site and online training

    • Marketing support

    • Ongoing support

    • Operational guidance

Whataburger Restaurants – Additional  Information

  1. Franchisee Support

    Whataburger requires franchisees to open at least five restaurants within five years, reflecting a multi-unit growth strategy. The company provides support in site selection, construction, marketing, and operations to ensure franchisee success. Franchisees benefit from a strong brand with a loyal customer base and a proven business model focused on quality and service.

  2. Accolades & Awards

    Whataburger is recognized as a top regional fast-food brand with strong customer loyalty and consistent growth. It ranks among the top 50 franchises in the U.S. by Franchise Times and has maintained steady sales growth of over 8% annually.

  3. Industry / Market

    The fast-food burger segment remains highly competitive but continues to grow, driven by consumer demand for quality, convenience, and expanded menu options including breakfast and chicken sandwiches. Whataburger’s 24/7 service model and made-to-order approach position it well to capture market share in its core Southern markets and beyond as it expands into new states.

  4. Ideal Owner

    The ideal Whataburger franchisee is a well-capitalized entrepreneur with a minimum net worth of $12.5 million and liquid assets of at least $5 million, committed to opening multiple units (minimum five) within five years. Prior restaurant experience is beneficial but not mandatory. Franchisees should be prepared for active involvement in managing or overseeing operations to maintain brand standards.

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