FRANCHISE RESALES

People walk along a brick-paved street lined with shops and outdoor seating. A sign for Whole Property Management Franchise hangs on a brick building in the foreground.

Buy a Whole Property Management Franchise

Whole Property Management is a residential property management franchise. Franchisees look after rental homes for landlords and property investors: marketing vacancies, screening tenants, collecting rent, coordinating repairs through local vendors, inspecting properties and reporting to owners through an online portal. Income comes from monthly management fees on each property under management (a “door”), plus leasing fees and ancillary tenant charges.

The model is home-based and runs on a specified software stack: Buildium for management and accounting, Tenant Turner self-tour lockboxes for showings and LeadSimple for owner leads. Routine administration such as maintenance dispatch and bookkeeping is designed for remote nearshore and offshore assistants rather than local office staff. The founding Denver business quotes owners a flat monthly fee instead of a percentage of rent.

Founder and CEO Tyler Howell started the company in Denver in 2016 and still runs it. Whole began franchising in 2025, the year it affiliated with Loyalty Brands, the Virginia Beach multi-brand franchisor led by John Hewitt, who built Jackson Hewitt and Liberty Tax. The franchise network is at an early stage.

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Why buy a Whole Property Management Franchise?

A Whole Property Management franchise offers recurring income that builds door by door. Management agreements often run for years, so an established office has a portfolio a buyer can inspect property by property, in a category that has held up well across housing cycles.

The home-based, remotely staffed structure keeps fixed costs low, and franchisees work from systems already in daily use at the founder’s Denver operation. Whole gives franchisees a clear pitch to landlords: written guarantees covering tenant placement, evictions and pet damage, and a stated policy of not marking up maintenance invoices. Loyalty Brands adds franchise support infrastructure from a group that has launched several systems.

Whole Property Management Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2016

    • Franchising Since

      2025

    • New Startup Cost

      $42,250 to $59,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $35,000

      for new territories

    • Transfer Fee

      $5,000

      ($2,500 for a minority interest)

    • Royalty Fee

      5%

      of Gross Revenue (min. $350/month)

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      1

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $1,695,528

    * Based on 2025 data reported in the 2026 FDD

Whole Property Management – Additional  Information

  1. Training & Support

    Initial training runs three days and comprises 24 hours of classroom instruction, held quarterly in Virginia Beach, at another designated training centre or online. A third of it covers property management procedures and a quarter covers systems and software, with sessions on licensing compliance, sales, marketing and adding vendors and staff as door count grows. Franchisees work from an operations manual and playbooks, with monthly coaching calls, a peer network and direct founder access. Buyers of an existing unit should confirm what training an incoming owner receives and how Buildium records, owner agreements and trust accounts transfer.

  2. Ideal Owner

    Whole suits process-driven owners who are comfortable with software, dashboards and managing people they rarely meet in person. No property management background is required, though most states require a real estate licence. The early work is sales-led: winning landlords and investors through networking, referrals and inbound leads. As doors are added it shifts to overseeing a small local and remote team and keeping owners informed. The founder has said he wants hands-on operators, including people who start alongside a day job, as he did.

  3. Recognition & Awards

    Whole's recognition so far comes from its Denver operating business and its parent group. The Denver company identifies as a veteran-owned small business, holds a verified profile on PropertyManagement.com and appears in third-party roundups of Denver property managers, including Expertise.com and Mynd. At group level, the brand's profile rests on Loyalty Brands and John Hewitt, a well-known figure in franchising. Property managers are reviewed by landlords and tenants alike, so resale buyers should read owner and tenant feedback for the specific office separately.

  4. Industry / Market

    IBISWorld values the US property management industry, residential and commercial combined, at $139.9 billion in 2026, after growth of 1.2% a year over five years and a 1.9% gain in 2026. Harvard's Joint Center for Housing Studies reports that renter households earning $75,000 or more rose by 1.7 million between 2021 and 2024, while apartment asking rents have been flat since mid-2023. A flat-fee model ties income to door count more than rent levels. Buyers should weigh local investor-owned housing stock, state licensing rules and competing managers.

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