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FRANCHISE RESALES

Buy a Wise Coatings Franchise

Wise Coatings is a residential and commercial floor coating franchise headquartered in Lake Mary, Florida, that began franchising in 2020. The brand installs epoxy, polyaspartic, and flake floor systems in garages, basements, patios, warehouses, and showrooms, serving homeowners and commercial clients. Its proprietary POLYWISE® technology is positioned as four times more flexible and durable than standard epoxy, with faster cure times and lower VOC content.

Franchisees operate a mobile, home-based business within a protected territory, managing a small team of installers without a retail storefront. Revenue is project-based, drawing from residential improvement and commercial flooring work. Wise Coatings’ home office team manages marketing, lead generation, call answering, and appointment setting, providing a structured pipeline from day one.

The brand differentiates through premium product positioning, a limited lifetime warranty, and one-day installation on most residential jobs. It also offers custom garage storage solutions. Since franchising began, the network has expanded to locations across more than two dozen states, with open territories available in many markets.

Latest Resales

Why buy a Wise Coatings Franchise?

Wise Coatings operates in a category with genuine consumer momentum: demand for professional floor coatings has grown steadily as homeowners invest in garage upgrades and businesses seek durable, low-maintenance flooring. For buyers considering whether to buy a Wise Coatings franchise, the brand’s premium positioning and proprietary POLYWISE® technology are designed to support higher-value projects than commodity contractors, making customer experience and proposal conversion important differentiators.

The home office model is a notable structural advantage: Wise Coatings manages marketing, lead generation, call answering, and appointment scheduling centrally, reducing the operational burden on franchisees. No physical storefront keeps overhead low, and the one-day installation model supports efficient job throughput.

Wise Coatings Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2020

    • Franchising Since

      2021

    • New Startup Cost

      $179,165 – $237,350

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $20,000

      or the franchisor's costs, whichever is greater

    • Royalty Fee

      6%

      of Gross Sales (min $150/week)

    • Marketing Fee

      2%

      of Gross Sales (min $50/week)

  • Unit Performance

    • Total Units *

      24

    • New Units Opened *

      3

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $490,074

    * Based on 2025 data reported in the 2026 FDD

Wise Coatings – Additional  Information

  1. Training & Support

    Wise Coatings provides initial training covering 24 hours of classroom instruction and 50 hours of on-the-job training, including hands-on technical work at the training facility and coaching on operations, sales, and business systems. Ongoing support includes a dedicated business coach, centralized marketing and lead generation, a call-answering and appointment-setting service run through the home office, and access to webinars, workshops, and annual conferences. Resale buyers should confirm what transfer training Wise Coatings provides to incoming owners and what access to the home office's lead management systems carries over.

  2. Ideal Owner

    The Wise Coatings model suits candidates with a sales or business operations background who are comfortable managing a small team of installers and building local client relationships. Industry experience in coatings or construction is not required; the owner's primary role is sales, team oversight, and community engagement rather than hands-on installation. The model fits process-driven operators who follow proven systems and focus on local market development. Comfort with premium customer expectations and a commitment to consistent service quality are key to sustained performance.

  3. Recognition & Awards

    Wise Coatings has built market presence through its proprietary POLYWISE® technology, a limited lifetime warranty that sets it apart from independent contractors, and a customer-focused model built around same-day results and quality finishes. The brand began franchising in 2020 and has grown to locations across more than two dozen US states. For resale buyers, brand-level recognition is best weighed alongside the reputation of the specific territory, including local customer reviews, referral network strength, and the home office's lead generation performance in that market.

  4. Industry / Market

    The US floor coatings market was valued at approximately $2 billion in 2026 and is projected to grow at around 4% annually through 2031, according to Mordor Intelligence. Demand is driven by homeowners investing in garage and basement upgrades, commercial operators seeking durable surfaces for warehouses and showrooms, and sustained home improvement spending. The category draws from both residential and commercial work, with residential garage flooring benefiting from continued growth in home equity investment. Seasonality can affect residential installation volumes, and resale buyers should review the unit's local demand mix.

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