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Buy a Wonderly Lights Franchise

Wonderly Lights is a professional outdoor and holiday lighting franchise based in Virginia Beach, Virginia. The brand installs, maintains, removes, and stores exterior lighting for residential and commercial clients, covering seasonal holiday displays, permanent roofline and landscape installations, and year-round event lighting.

Franchisees operate from home without a retail storefront, running a mobile service model that requires a modest storage space for equipment and inventory. Owners can choose between a seasonal business focused on the holiday period or a year-round model spanning landscape, architectural, and permanent lighting services. Once a team of installation technicians and a sales or office manager is in place, semi-absentee operation becomes possible.

Wonderly Lights is owned by Buzz Franchise Brands, a multi-brand franchisor that also operates Pool Scouts, Home Clean Heroes, and British Swim School. Buzz provides franchisees with access to a shared services platform staffed by more than 20 full-time professionals across marketing, analytics, finance, and IT. The brand began franchising in 2022 and has expanded to multiple US states.

Latest Resales

  • There are currently no Wonderly Lights resales available

Why buy a Wonderly Lights Franchise?

Outdoor and holiday lighting is a growing home services category as homeowners and businesses increasingly turn to professional installation for quality, safety, and convenience. Wonderly Lights positions itself at the premium end of that shift, with a service model that creates natural repeat relationships: customers who experience professional installation and hassle-free seasonal storage tend to rebook each year.

Those looking to buy a Wonderly Lights franchise benefit from a marketing resource rarely available at this business scale. Buzz Franchise Brands’ in-house team spans digital advertising, direct mail, content development, graphic design, videography, and PR. The franchisor also handles product sourcing, keeping owner focus on customer relationships and team management.

Wonderly Lights Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2022

    • Franchising Since

      2022

    • New Startup Cost

      $99,903 – $124,778

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $29,500

      for new territories

    • Transfer Fee

      50%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      7%

      of Monthly Gross Revenue

    • Marketing Fee

      2%

      of Total Revenue, monthly

  • Unit Performance

    • Total Units *

      43

    • New Units Opened *

      6

    • Units Transferred *

      0

    • Avg. Unit revenue *

      $199,609

    * Based on 2025 data reported in the 2026 FDD

Wonderly Lights – Additional  Information

  1. Training & Support

    Initial training takes place at the Virginia Beach headquarters and covers 36 hours of classroom instruction and 24 hours of hands-on field training across business operations and installation techniques. Ongoing training is delivered through webinars, video modules, and field site visits. Franchisees draw on Buzz Franchise Brands' Shared Services platform of 20+ professionals, including an in-house marketing team and IT, finance, and analytics support, plus cloud-based tools for scheduling, financial management, and reporting. Buyers of a Wonderly Lights resale should confirm what onboarding and system access the franchisor provides to incoming owners.

  2. Ideal Owner

    The ideal Wonderly Lights owner is sales-oriented and comfortable managing a small field team, as the business depends on building local relationships and coordinating installation technicians efficiently. No prior outdoor lighting experience is required, but a service-focused approach, comfort with seasonal workflow, and the ability to build community presence are important. The model suits hands-on local operators willing to invest time in customer development during pre-season periods; those planning semi-absentee operation should hire a sales or office manager from the outset.

  3. Recognition & Awards

    Wonderly Lights was ranked No. 113 on Entrepreneur Magazine's Top New and Emerging Franchises list for 2024, a recognition that evaluates companies franchising for five years or fewer across metrics including unit growth, startup costs, training, and brand strength. The brand is a member of the International Franchise Association. Customer-facing ratings across franchisee locations are strong. For resale buyers, the reputation of the specific territory — local reviews, referral sources, and community visibility — is equally important alongside brand-level recognition.

  4. Industry / Market

    The US outdoor lighting market generated approximately $4.46 billion in revenue in 2023 and is projected to grow to more than $7.1 billion by 2030, according to Grand View Research. Growth is driven by demand for professionally installed, energy-efficient LED systems as homeowners and commercial property owners move away from DIY approaches. The category includes a seasonal demand peak during the holiday period and a growing year-round segment covering landscape and architectural lighting. For resale buyers, local demand density and the maturity of a territory's existing customer base are key factors in assessing unit-level revenue potential.

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