Opens in a new tab

FRANCHISE RESALES

Buy a WOOPS! Macarons & Gifts Franchise

WOOPS! Macarons & Gifts is a retail franchise built around premium French macarons and a line of internationally inspired pastries. The brand began in 2012 when four friends ran a pop-up shop at the Holiday Shops at Bryant Park in New York City, selling $250,000 of macarons in nine weeks. It started franchising in 2015 and now operates roughly 25 franchised locations, concentrated in the Northeast with growth into Southern and Western markets.

The model centres on compact mall kiosks and boutique storefronts, supplemented by pop-up shops and seasonal holiday markets. Macarons are produced from proprietary recipes in a dedicated central bakeshop and flash-frozen for fresh distribution, so locations need only refrigeration rather than on-site baking. Kiosks typically run with one staff member at a time.

Franchisees sell across three channels: in-store retail, off-site events, and business-to-business corporate gifting. The privately held, founder-led company operates an internal marketing and sales team that generates corporate gifting orders on behalf of franchisees, and many owners run multiple units.

Latest Resales

  • There are currently no WOOPS! Macarons & Gifts resales available
Register your interest

Why buy a WOOPS! Macarons & Gifts Franchise?

WOOPS! pairs a recognisable, playful retail brand with products that carry strong gifting appeal, placing owners in a discretionary treat category that performs especially well around holidays and special occasions. The proprietary, flash-frozen production model removes the difficulty of making macarons in-house, a genuine barrier to entry that protects the concept from easy imitation.

The kiosk format keeps overhead low, with a small footprint, minimal equipment, and largely part-time staffing, economics that make multi-unit ownership realistic for committed operators. Three revenue streams (retail, off-site events, and corporate gifting) give owners more than one way to grow, and the franchisor’s central gifting team actively sources B2B orders that individual operators would struggle to win alone.

WOOPS! Macarons & Gifts Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2012

    • Franchising Since

      2015

    • New Startup Cost

      $157,425 – $400,675

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      50%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      4%

      of weekly Gross Revenue or Minimum Royalty Fee

    • Marketing Fee

      2%

      of monthly Gross Revenue

  • Unit Performance

    • Total Units *

      22

    • New Units Opened *

      6

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $192,965

    * Based on 2025 data reported in the 2026 FDD

WOOPS! Macarons & Gifts – Additional  Information

  1. Training & Support

    Training runs through WOOPS! University, combining onsite and online instruction with about 240 hours of on-the-job training. It covers retail and kiosk operations, pop-up shop and holiday-market execution led by a dedicated operations specialist, French macaron and pastry production using the brand's proprietary recipes, and B2B corporate-gifting strategy. Ongoing support includes marketing, social media, and the central team that sources corporate gifting orders for franchisees. Resale buyers should confirm what WOOPS! University onboarding and system access transfers to incoming owners when a unit changes hands.

  2. Ideal Owner

    No baking or food-industry experience is required, since production is handled centrally. The model suits hands-on, sales-oriented operators who enjoy delivering a premium, experiential retail experience and are comfortable hiring and managing a mostly part-time team. Because corporate gifting drives much of the upside, owners who are confident networking with local businesses and building B2B relationships tend to fit best. The simple kiosk format also rewards community-minded operators with the ambition to grow into multiple units.

  3. Recognition & Awards

    WOOPS! has built its reputation more on product and customer experience than on formal franchise awards. Its kiosks have been a recurring presence on Top Franchise Opportunities lists, and the brand carries strong customer sentiment, with an average rating around 4.65 stars across thousands of reviews. Its distinctive products and playful identity generate frequent word-of-mouth and social-media attention. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, repeat customers, and corporate-gifting relationships.

  4. Industry / Market

    WOOPS! sits at the intersection of premium retail bakery and the large US gifting market. Corporate gifting in the US was estimated at roughly $242 billion in 2021 and projected to reach about $306 billion by 2024, according to GiftNow. Food gifting is mainstream, with Packaged Facts reporting that around half of US consumers give food as gifts, and demand spikes predictably around holidays such as Valentine's Day, Mother's Day, and the winter season. For resale buyers, this seasonality makes a unit's mix of repeat retail and corporate orders an important area to review.

Learn more about
how to own a WOOPS! Macarons & Gifts franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.