FRANCHISE RESALES

Buy a WOOPS! Macarons & Gifts Franchise

WOOPS! Macarons & Gifts is a rapidly expanding franchise specializing in premium French macarons and internationally inspired pastries, launched in 2012 with a pop-up shop in New York City’s Bryant Park. The brand combines retail charm with gifting power, offering high-margin, seasonal products that appeal broadly for treats or thoughtful gifts. WOOPS! operates compact kiosks and pop-up shops with a flexible, low-overhead model that allows franchisees to sell at festivals, events, and retail locations. With over 30 locations and plans to reach 100 by 2025, WOOPS! leverages its visually striking products and playful brand to tap into the $242 billion corporate gifting market, making it an accessible, scalable business with strong revenue potential and a fast return on investment.

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Why buy a WOOPS! Macarons & Gifts Franchise?

WOOPS! offers a compelling franchise opportunity with an affordable entry, a simple yet powerful business model, and access to multiple revenue streams including retail, pop-up events, and corporate gifting. Franchisees benefit from strong brand recognition, proprietary recipes, and comprehensive training, enabling quick startup and faster ROI. The brand’s playful, unpretentious identity and visually appealing products attract a broad customer base, while the booming gifting market provides significant growth potential. For investors seeking a flexible, recession-resistant franchise in the premium food gift sector, WOOPS! stands out as a sweet, scalable choice.

WOOPS! Macarons & Gifts Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2012

    • Franchising Since

      2015

    • New Startup Cost

      $157,425 – $400,675

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      50%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      4%

      of weekly Gross Revenue or Minimum Royalty Fee

    • Marketing Fee

      2%

      of monthly Gross Revenue

  • Unit Performance

    • Total Units *

      22

    • New Units Opened *

      6

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $192,965

    * Based on 2025 data reported in the 2026 FDD

WOOPS! Macarons & Gifts – Additional  Information

  1. Training & Support

    WOOPS! provides comprehensive franchisee support including world-class onsite and online training through WOOPS! University, covering retail operations, pop-up shop execution, corporate gifting strategies, and macaron production. Franchisees receive assistance with site selection, grand openings, marketing, social media, and ongoing operational support. The brand’s dedicated specialists help maximize B2B and corporate gifting revenue, ensuring franchisees have the tools to grow multiple revenue streams effectively.

  2. Ideal Owner

    The ideal WOOPS! franchisee is an entrepreneurial individual passionate about customer service and retail, seeking a flexible, low-overhead business with diverse revenue streams. No prior baking experience is required, but franchisees should be motivated to engage with their communities and corporate clients. This opportunity suits those who want to operate in a vibrant, growing industry with strong brand support and scalable multi-unit potential.

  3. Recognition & Awards

    WOOPS! has been recognized as a top franchise opportunity in the retail bakery and gifting sectors, praised for its unique product appeal, strong sales performance, and presence on franchise recommendation lists. Its rapid expansion and strong brand identity underscore its reputation as a leader in the macaron and gifting franchise market.

  4. Industry / Market

    The gifting industry is a $242 billion market in the U.S., with companies expected to spend over $300 billion on gifts by 2024. Retail bakeries generate billions annually, with food gifts playing a significant role. WOOPS! capitalizes on this growth by combining retail sales with lucrative corporate and special occasion gifting, tapping into rising consumer and business demand for premium, personalized food gifts. The brand’s flexible kiosk and pop-up model aligns well with evolving retail trends and seasonal sales spikes.

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