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FRANCHISE RESALES

Buy a Workout Anytime Franchise

Workout Anytime is a 24/7 fitness franchise operating in the high-value, low-price (HVLP) gym segment. Founded in 1999 by two fitness-industry veterans, the brand offers round-the-clock access to cardio and strength equipment in clean, compact, low-overhead clubs designed to keep membership pricing affordable.

The business runs on a recurring-revenue membership model that draws a broad demographic, from first-time gym users to regular fitness enthusiasts. Alongside core equipment, many clubs add premium recovery and wellness amenities such as HydroMassage, infrared saunas, red light therapy and tanning, plus personal training, giving owners several revenue streams within a single territory-based location.

The network has grown to nearly 200 clubs across the United States and select international markets, equipped largely through a partnership with Matrix Fitness. Co-founded by Steve Strickland, Workout Anytime is now led by CEO Jerry Pugh, an experienced franchise executive overseeing expanded wellness offerings and continued national growth.

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Why buy a Workout Anytime Franchise?

Buying a Workout Anytime franchise offers entry into the high-value, low-price gym category, a segment that has proved resilient across economic cycles because affordable memberships hold appeal in downturns while premium amenities sustain demand in stronger markets. The recurring-revenue membership model provides predictable cash flow, and add-ons such as personal training and recovery services broaden how each club earns.

A resale specifically lets a buyer step into an operating club with an established membership base, trained staff and a known local reputation rather than building enrolment from zero. Compact, lean-staffed clubs keep overhead lower than big-box gyms, and the brand’s vendor network supports daily operations, including Matrix equipment, ABC Fitness billing and access control, and national marketing partners. The proven, repeatable format also suits owners aiming to build a multi-unit portfolio.

Workout Anytime Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1999

    • Franchising Since

      2005

    • New Startup Cost

      $1,060,850 – $1,840,550

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      75%

      of then-current Initial Franchise Fee

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      190

    • New Units Opened *

      12

    • Units Transferred *

      8

    • Avg. Unit revenue *

      $518,588

    * Based on 2024 data reported in the 2025 FDD

Workout Anytime – Additional  Information

  1. Training & Support

    Initial training runs through Workout Anytime University, combining 22-hour online bridge courses with in-person instruction in operations, culture and leadership, alongside 77 hours of classroom and 46 hours of on-the-job training. Ongoing support includes field coaching from regional directors with site visits and KPI reviews, plus an annual convention and a franchise intranet. The tech stack covers ABC Fitness billing and access control, Gym Members Now lead nurture, CareerPlug hiring and a branded member app. Resale buyers should confirm what transfer training and system access Workout Anytime provides to incoming owners and staff.

  2. Ideal Owner

    Workout Anytime suits hands-on local operators who enjoy building community and running a member-focused service business. Industry experience is not required; the model rewards owners comfortable managing and motivating a lean staff, driving membership sales and retention, and following proven systems rather than improvising. Strong customer-service instincts and consistent attention to club cleanliness and member experience matter more than fitness expertise. The scalable, repeatable format also appeals to growth-minded owners interested in operating multiple clubs across a territory.

  3. Recognition & Awards

    Workout Anytime has earned national franchise recognition, including listings in the Entrepreneur Franchise 500 (2017-2020) and Franchise Times Top 200+ (2019 and 2020), and it has been ranked among Club Industry's Top 500 health clubs across multiple years. The brand also won two Bronze Telly Awards in 2019 for media and video production. For resale buyers, brand-level recognition should be weighed alongside the specific club's local reputation, online reviews and member referrals, which carry the most weight at the individual-territory level.

  4. Industry / Market

    The US fitness industry contributes about $22.4 billion to the economy (Health & Fitness Association, 2024), with more than 77 million Americans, around one in four adults, now holding gym memberships. The high-value, low-price segment is among the fastest-growing parts of the market, driven by demand for affordable, convenient, 24/7 access. The category has shown resilience across economic cycles, as value pricing keeps memberships accessible in downturns. For resale buyers, local demand depends on residential density, competition and the club's standing within its specific territory.

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