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FRANCHISE RESALES

Buy a Yogurtland Franchise

Yogurtland is a self-serve frozen yogurt and dessert franchise that helped popularize the pay-by-weight, build-your-own format in the United States. Founded in 2006 by Phillip Chang, the brand lets guests assemble their own dessert from a rotating range of flavors and toppings, including non-fat, low-fat, dairy-free, no-sugar-added, sorbet and plant-based options.

The product programme is built around real ingredients and a deep flavor library, with an in-house team developing more than 200 scratch-made recipes. Because guests serve and pay for their own portions by weight, the in-store labor model is lighter than full-service dessert concepts, and stores use a flexible design format that fits varied retail settings.

Now headquartered in Farmers Branch, Texas and still led by founder Phillip Chang, Yogurtland runs more than 250 US locations plus international markets including the UAE, Saudi Arabia, Oman, Thailand and Indonesia. The network is almost entirely franchisee-owned, and the brand actively courts multi-unit operators adding the concept to a larger portfolio.

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Why buy a Yogurtland Franchise?

Buying a Yogurtland franchise gives an operator a recognized name in self-serve frozen dessert, a category that has consolidated since its early-2010s peak and now rewards established, well-located brands. As the concept’s pioneer, Yogurtland carries strong consumer awareness and a differentiated product built on real ingredients and constant flavor innovation.

The self-serve format is the model’s core advantage: customers portion and pay by weight, which trims in-store labor relative to served dessert concepts and supports simpler operations. A flexible store design lets units fit many retail footprints, and the brand’s national and local marketing, shared advertising fund and loyalty programme give owners demand-generation tools an independent shop would lack. With nearly all locations franchisee-owned, the system is built around operators rather than company stores.

Yogurtland Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2006

    • Franchising Since

      2007

    • New Startup Cost

      $292,370 – $636,940

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $20,000

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      2%

      of Net Sales; up to 5%

  • Unit Performance

    • Total Units *

      202

    • New Units Opened *

      3

    • Units Transferred *

      7

    • Avg. Unit revenue *

      $871,670

    * Based on 2024 data reported in the 2025 FDD

Yogurtland – Additional  Information

  1. Training & Support

    Yogurtland provides a multi-tiered training programme covering branding, operations and business management, with more than 20 hours of classroom and 20 hours of on-the-job instruction. Owners receive ongoing operations support, proprietary point-of-sale and management software, and a franchisee intranet platform, alongside national and local marketing, a shared advertising fund and a customer loyalty programme. Buyers of an existing Yogurtland unit should confirm what transfer training and software access the franchisor provides to incoming ownership and existing staff.

  2. Ideal Owner

    Yogurtland suits a hands-on local operator comfortable running a staffed, fast-paced retail dessert location with high standards for cleanliness, product quality and guest experience. Food-service experience helps but is not required given the structured training. Strong people-management, scheduling and customer-service skills matter most, and the lighter-labor, flexible-format model also appeals to multi-unit investors building a portfolio of locations rather than operating a single store full-time.

  3. Recognition & Awards

    Yogurtland is widely credited as a pioneer of the self-serve frozen yogurt format in the US and is recognized as one of the category's leading brands, built on its real-ingredient positioning, 200-plus rotating flavors and broad domestic and international footprint. Formal industry awards are limited, so for resale buyers brand-level recognition should be weighed alongside the specific territory's local reputation, online reviews, repeat-customer base and community visibility.

  4. Industry / Market

    The US frozen yogurt market was valued at about $360 million in 2024 and is forecast to grow near 3.6% annually through the early 2030s (Data Bridge Market Research), a niche within the far larger US yogurt category that exceeds $8 billion. Demand is driven by appetite for customizable, better-for-you desserts with non-fat, dairy-free and no-sugar options. The category is seasonal, with warmer months and evening foot traffic carrying sales, so a unit's climate and location strongly shape performance, an important factor for resale buyers.

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