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FRANCHISE RESALES

Buy a Blue Moon Estate Sales Franchise

Blue Moon Estate Sales is an estate sale and liquidation franchise that runs residential, commercial and moving sales for clients managing major life transitions: downsizing, a move to assisted living, or settling the estate of a loved one. Founded in Raleigh in 2009 and franchising since 2013, the brand built a standardized, professional model in an industry long dominated by independent operators.

The model is home-based and mobile, with no retail storefront. Sales take place inside the client’s home and the goods belong to the client, so franchisees carry minimal inventory and need no warehouse. Each franchisee works a protected territory, and weekend sales draw large local shopper crowds across the U.S.

Blue Moon is part of Best Life Brands, a private-equity-backed group whose portfolio centers on senior and home-care services such as ComForCare and CarePatrol, aligning the estate-sale brand with the same downsizing market. Franchisees run on the proprietary Moonetize system, which uses AI-assisted data on item history, rarity and comparable sales to price and prepare estate goods at scale.

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Why buy a Blue Moon Estate Sales Franchise?

The case to buy a Blue Moon Estate Sales franchise rests on a low-overhead, home-based structure in a category with steady, demographically driven demand. With no storefront lease, no held inventory and items that stay in the client’s home until sale day, operating costs stay lean while the national brand lends credibility that independent estate-sale operators rarely match.

Ownership sits within Best Life Brands, whose senior-care sister brands (ComForCare, CarePatrol and others) put Blue Moon close to the eldercare and downsizing referral network that drives much of its work. Franchisees also gain the Moonetize pricing technology, per-location websites, strong SEO positioning and individual business coaching, advantages a solo operator would have to build alone.

Blue Moon Estate Sales Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2009

    • Franchising Since

      2013

    • New Startup Cost

      $89,515 – $113,325

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $57,000

      for new territories

    • Transfer Fee

      $15,000

    • Royalty Fee

      5.5%

      of Gross Revenue

    • Marketing Fee

      $120

      per Month

  • Unit Performance

    • Total Units *

      136

    • New Units Opened *

      22

    • Units Transferred *

      4

    • Avg. Unit revenue *

      $320,636

    * Based on 2025 data reported in the 2026 FDD

Blue Moon Estate Sales – Additional  Information

  1. Training & Support

    Incoming owners train through Blue Moon University (BMU), a three-phase program: onboarding via interactive courses and a checklist, a two-week virtual classroom phase covering sale setup, inventory and team leadership, and a launch phase. Ongoing support includes assigned business coaches, a franchisee collaboration network, BMU's online platform for hiring and retraining staff, and the proprietary Moonetize pricing and customized software for client management, reporting and loyalty programs. Resale buyers should confirm with Blue Moon what transfer training and Moonetize system access carry over to a new owner and existing staff.

  2. Ideal Owner

    The model suits a sales- and marketing-minded local operator who is comfortable building referral relationships, leading a small team and managing the logistics of weekend sales. No estate-sale or industry experience is required, since BMU training covers valuation, operations and marketing, but candidates should be organized, hands-on and at ease working with families during emotionally sensitive transitions. Strong people skills and local-community networking matter more than retail background; compassion and professionalism are central to winning clients and protecting the brand's reputation.

  3. Recognition & Awards

    Blue Moon Estate Sales is ranked annually in Entrepreneur's Franchise 500 (most recently #478 in 2026), and has been named to the Franchise Times ZOR Awards "Best Franchises to Buy" (2022), Franchise Dictionary's 100 Game Changers (2021 and 2024) and Franchise Business Review's Top 200 franchises (2026). Internal honors include a 2021 Top Marketing Award and recognition as a top-performing multi-territory franchise. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community visibility.

  4. Industry / Market

    Estate-sale demand in the U.S. is propelled by an aging population: roughly 10,000 Americans turn 65 each day, and the large baby-boomer cohort is steadily downsizing, relocating to senior living or passing estates to heirs. This creates a sustained pipeline of liquidation work that holds up across economic cycles, since life transitions happen regardless of the market. Revenue is project-based and can be seasonal, so resale buyers should weigh a territory's population age profile, local competition and the consistency of its sales calendar.

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