FRANCHISE RESALES

Four people sit around a conference table engaged in discussion, with notebooks and pens in front of them, participating in Dale Carnegie leadership training in a modern office setting.

Buy a Dale Carnegie Training Franchise

Dale Carnegie Training is a B2B professional development franchise specializing in leadership, communication, sales, and workforce training for companies and organizations. Founded in 1912 and built on the principles of its founder’s landmark book, How to Win Friends and Influence People, the brand has grown into a globally recognized name operating across more than 90 countries and all 50 U.S. states.The brand began franchising in 2000.

Franchisees run territory-based training businesses which empower people to enhance influence, confidence, and performance through proven, research-backed programs, both in-person and through Live Online on the brand’s eVolve digital platform. Courses are continually updated through ongoing market research, and the company has expanded into AI-driven tools such as Humatar, DaleBot, and its Human By Design program.

The model centers on B2B relationships: owners and their certified trainers serve corporate clients, organizations, and communities within a defined territory. Recognition of the Dale Carnegie name gives franchisees credibility with decision-makers, while the franchisor supplies curriculum, technology, and marketing-generated leads.

Latest Resales

Why buy a Dale Carnegie Training Franchise?

Buying a Dale Carnegie Training franchise means aligning with one of the most established names in professional development, a brand with over a century of recognition that opens doors to corporate decision-makers from day one. The B2B training model carries no inventory and a light physical footprint, and the franchisor’s corporate marketing generates substantial lead flow that an independent trainer would struggle to build alone.

Owners tap into a proven curriculum, a certified-trainer pipeline, and a continually refreshed product portfolio, including newer AI-enabled tools, within a category that has stayed in steady demand as organizations invest in leadership and workforce skills. For resale buyers, an existing Dale Carnegie territory can offer an established corporate client base, certified trainers already in place, and a transition period working alongside the outgoing owner.

Dale Carnegie Training Franchise Costs & Information

Based on 2020 data reported in the 2021 FDD

  • Brand Profile

    • Year Founded

      1912

    • Franchising Since

      2000

    • New Startup Cost

      $93,400 – $245,800

    • Avg. Resale Price

      Contact us for details
    A group of men stand and talk in a room, some smiling and laughing. The atmosphere appears informal and relaxed, suggesting a break during leadership training or professional development inspired by Dale Carnegie principles.

  • Franchise Fees

    • Initial franchise Fee

      $20,000 - $65,000

      for new territories

    • Transfer Fee

      Costs incurred

    • Royalty Fee

      4.5–12%

      of Gross Revenue

    • Marketing Fee

      3%

      of Gross Revenue

    A group of people stand in a loose circle, arms around each other, appearing to celebrate or engage in a leadership training or professional development activity.

  • Unit Performance

    • Total Units *

      143

    • New Units Opened *

      4

    • Units Transferred *

      10

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2020 data reported in the 2021 FDD
    A man in a suit gives a presentation on leadership training to a group seated around a conference table, with documents and a screen visible, highlighting the importance of professional development.

Dale Carnegie Training – Additional  Information

  1. Training & Support

    Initial training runs through the Dale Carnegie Partner Academy, an online program spanning several weeks (over 100 hours) covering products, sales, marketing, trainer development, and the technology platform. For the first 24 months, a dedicated launch team of sales, marketing, trainer-development, and technology experts supports each franchise, with weekly coaching calls and 3-, 6-, and 12-month milestone reviews. Digital marketing drives 200,000+ annual leads, alongside the eVolve platform, conventions, and a franchisee intranet. Resale buyers should confirm what Partner Academy onboarding and system access transfer to incoming ownership.

  2. Ideal Owner

    The model suits relationship-driven operators with strong people skills and genuine sales and business acumen, since the owner's main job is building and maintaining corporate client relationships within a territory while certified trainers deliver the programs. Prior training-industry experience is not required, but candidates should be comfortable selling to organizations, following a proven system, and leading a small team. A passion for professional development, and a long-term, community-minded approach to growing a B2B territory help most.

  3. Recognition & Awards

    Dale Carnegie Training has consistently ranked in Entrepreneur’s Franchise 500, reflecting its strong brand strength, franchisee support, and financial stability. The franchise is widely recognized for its innovative training methods and global impact, operating in over 90 countries with programs available in more than 35 languages. Its flagship book, How to Win Friends and Influence People, continues to underpin the brand’s philosophy and market leadership.

  4. Industry / Market

    The corporate training and professional development industry is expanding rapidly, driven by increasing demand for leadership development, communication skills, and workforce upskilling. As organizations prioritize employee performance and engagement, franchises like Dale Carnegie Training are well-positioned to capitalize on this growth. The brand’s diversified delivery methods, including live online and in-person training, align with evolving market needs for flexible, scalable learning solutions.

Learn more about
how to own a Dale Carnegie Training franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.