FRANCHISE RESALES

Buy a Diesel Barbershop Franchise

Diesel Barbershop is a modern men’s grooming franchise founded in 2011 by Shayne Brown in San Antonio, TX, after his frustration with subpar barber experiences. It redefines the barbershop as a social hub where clients enjoy premium haircuts, straight-razor shaves, hot towel treatments, craft beers or sodas, gaming, TVs with sports, and a masculine vibe—turning routine grooming into an entertaining escape. Franchising since 2017 with 29 units showing 81% growth over three years, it requires $322K-$433K investment, no prior hair experience, and suits hands-on leaders. Recession-resistant in a booming industry, Diesel empowers franchisees to build scalable empires with proven systems, high re-booking rates, and 68% YoY revenue growth reported by owners. Veteran-friendly with 10% fee discounts, it’s ideal for empire-builders seeking culture, support, and profitability in men’s grooming.

Latest Resales

Why buy a Diesel Barbershop Franchise?

Proven model avoids startup pitfalls with brand power, training, marketing for quick launch and loyalty. Booming, tech-proof market; scalable to multiples; strong support, culture, 56-68% growth metrics.

Diesel Barbershop Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2011

    • Franchising Since

      2017

    • New Startup Cost

      $360,550 – $503,050

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      $10,000

      per shop; plus any broker fees

    • Royalty Fee

      7.50%

      of weekly Gross Sales

    • Marketing Fee

      1%

      of weekly Gross Sales; may increase to 2%

  • Unit Performance

    • Total Units *

      31

    • New Units Opened *

      2

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $422,111

    * Based on 2024 data reported in the 2025 FDD

Diesel Barbershop – Additional  Information

  1. Training & Support

    Diesel offers 54.5 hours on-the-job and 44 hours classroom training, no hair experience needed—focus on leadership. Hands-on help with hiring, site selection, lease negotiation, grand opening, marketing guidebook, proprietary software, intranet, and ongoing field operations, meetings, newsletters. Seeks multi-unit growth with dedicated team guidance.

  2. Ideal Owner

    Management/leadership pros without hair experience: pioneers, empire-builders eyeing multi-units, people-first leaders embracing Diesel's system in recession-proof industry. Coach role for team culture, budget, marketing; $500K net worth, $120K cash.

  3. Recognition & Awards

    Diesel boasts 81.3% unit growth over three years and 68% YoY revenue increase, with franchisees noting top re-bookings in 2025. Featured on Entrepreneur's franchise directory; praised for culture, support, and modern appeal in a competitive sector.

  4. Industry / Market

    Men's grooming market hits $66.44B in 2026, growing at 6.31% CAGR to $90.21B by 2031; barber franchises at 5.2% CAGR to $42.1B by 2033. Driven by male focus on premium services, social media trends, skincare boom (8.11% CAGR).

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