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FRANCHISE RESALES

Buy a Diesel Barbershop Franchise

Diesel Barbershop is a men’s grooming franchise that reimagines the traditional barbershop as a relaxed, “man-cave” style social space. Founded in 2011 in San Antonio, Texas by Shayne Brown and franchising since 2017, the brand pairs premium grooming with an experience-led atmosphere built around its target male customer.

Shops offer men’s haircuts, straight-razor shaves, hot-towel treatments and beard care, alongside amenities such as vintage arcade games, TVs with sports, music and craft beer or sodas. The model is brick-and-mortar and territory-based, with each location typically staffed by a small team of barbers and stylists. Owners are expected to be hands-on rather than passive, focusing on team leadership and local operations rather than cutting hair themselves.

The network spans more than 30 shops across the United States, including both franchised and company-owned units, run from the brand’s San Antonio corporate base. Diesel positions itself at the premium end of men’s grooming, competing on atmosphere, repeat-visit frequency and a defined service experience rather than on price alone.

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Why buy a Diesel Barbershop Franchise?

Diesel Barbershop operates in a category with steady, repeat demand: men need regular haircuts regardless of the wider economy, and the brand’s experience-led format is built to encourage frequent re-booking and customer loyalty. For a buyer, that points toward a recurring local customer base rather than one-off project work.

The franchise offers an established brand identity, a defined shop design, operating systems and proprietary point-of-sale and CRM software, so an incoming owner steps into a tested format rather than building one from scratch. The brand is veteran-friendly, offering a discount to qualifying military veterans, and supports multi-unit growth for owners who want to scale. Buying a Diesel Barbershop franchise as a resale also means acquiring a built-out shop with trained staff and an established client list.

Diesel Barbershop Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2011

    • Franchising Since

      2017

    • New Startup Cost

      $360,550 – $503,050

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $45,000

      for new territories

    • Transfer Fee

      $10,000

      per shop; plus any broker fees

    • Royalty Fee

      7.50%

      of weekly Gross Sales

    • Marketing Fee

      1%

      of weekly Gross Sales; may increase to 2%

  • Unit Performance

    • Total Units *

      31

    • New Units Opened *

      2

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $422,111

    * Based on 2024 data reported in the 2025 FDD

Diesel Barbershop – Additional  Information

  1. Training & Support

    Initial training covers 44 hours of classroom instruction and 54.5 hours of on-the-job training, with no prior hair experience required since owners focus on leadership rather than cutting. Diesel provides ongoing support through its 5 Pillars of Training programme, plus proprietary point-of-sale and CRM systems, a franchisee intranet, marketing support, field operations visits, regular meetings and newsletters. Buyers of an existing Diesel Barbershop should confirm what transfer training and system access carry over to incoming ownership and how much of the current barber team stays on after the sale.

  2. Ideal Owner

    Diesel Barbershop suits a hands-on, people-first operator rather than a hairstylist; no grooming experience is needed. The strongest fit is someone comfortable recruiting, leading and retaining a barber team, managing day-to-day shop operations and building a local customer culture. Owners should be community-minded, sales- and service-oriented, and able to hold the brand's experience-led standards. The model rewards operators who want an active management role, and many existing franchisees pursue multi-unit ownership, so ambition to scale is a plus.

  3. Recognition & Awards

    Diesel Barbershop has been featured in Entrepreneur's franchise directory and profiled in regional and business media including Yahoo Finance, Community Impact and several local news outlets, reflecting its growth from a single San Antonio shop in 2011 to a multi-unit national network. The brand leans on its experience-led format and customer-service reputation rather than formal industry awards. For resale buyers, brand-level recognition should be weighed alongside the specific shop's local reviews, referral strength and community standing, which usually matter more to a single location's performance.

  4. Industry / Market

    The US barbershop industry is forecast to reach about $4.8 billion in revenue in 2026, and men's grooming has broadened well beyond the basic haircut as men spend more on regular cuts, beard care and premium services. Demand is supported by steady visit frequency, social-media-driven interest in men's style and a willingness to pay for an elevated experience. Haircuts are a non-discretionary, repeat service that tends to hold up across economic cycles, making local visit frequency and customer retention the key factors for a resale buyer to assess.

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