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FRANCHISE RESALES

Buy a Perspire Sauna Studio Franchise

Perspire Sauna Studio is an infrared sauna and wellness franchise founded in 2010. The brand operates private studio suites offering full-spectrum infrared saunas, medical-grade red light therapy, SNØ contrast showers, and Halotherapy. Sessions are sold on a drop-in basis or through recurring memberships, giving the business a revenue model built on repeat customer habits.

The studio model serves health-conscious consumers seeking evidence-based wellness services in a private, customizable environment. Perspire’s services are HSA/FSA eligible, broadening access for consumers who prefer to pay with pre-tax health funds. The brand began franchising in 2018 and has grown to over 100 open studios nationwide with more than 200 franchise licenses sold.

Perspire positions itself as the first-of-its-kind infrared sauna studio franchise in the US, having pioneered the commercial infrared sauna format on a franchise basis. Studios run with a small team of four to eight employees. Operators do not need special professional licensing or wellness credentials, making the brand accessible to candidates from outside the health and wellness industry.

Latest Resales

Why buy a Perspire Sauna Studio Franchise?

Perspire Sauna Studio operates in the wellness sector, where consumer interest in recovery-focused and preventive health services continues to grow. The membership model builds recurring revenue from a regular customer base, and HSA/FSA eligibility opens the service to a wider pool of consumers willing to pay with pre-tax health funds.

The brand offers manageable labor requirements, no specialist credentials, and a service format with demonstrated consumer demand. Perspire has partnerships with Clearlight for sauna technology and PATH Water for in-studio hydration. A Dedicated Franchise Business Consultant is assigned to each franchisee, backed by national marketing campaigns, collective media buying, and proprietary brand apps and reporting platforms. To buy a Perspire Sauna Studio franchise, candidates benefit from a network of over 100 locations with growing brand recognition in the wellness category.

Perspire Sauna Studio Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2010

    • Franchising Since

      2017

    • New Startup Cost

      $523,437 – $1,147,477

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      50%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      7%

      of Gross Revenues or $600/mo min

    • Marketing Fee

      2%

      of monthly Gross Revenues

  • Unit Performance

    • Total Units *

      95

    • New Units Opened *

      28

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $504,186

    * Based on 2025 data reported in the 2026 FDD

Perspire Sauna Studio – Additional  Information

  1. Training & Support

    Franchisees receive 57.5 hours of classroom training and 26.5 hours of on-the-job instruction. A Dedicated Franchise Business Consultant supports each location on an ongoing basis. Ongoing resources include proprietary software, a franchisee intranet, and a branded loyalty app, along with field operations guidance, national marketing programs, co-op advertising, and a newsletters and conventions program. Resale buyers should confirm what transfer training and system access the franchisor provides to incoming ownership.

  2. Ideal Owner

    The most suitable Perspire Sauna Studio owner is comfortable running a customer-facing wellness business with a small staff. Industry or wellness credentials are not required, but familiarity with membership sales and service-oriented retail environments will help. Day-to-day responsibilities center on staff scheduling, local marketing, and maintaining the member experience that drives retention. Operators who are community-minded and naturally drawn to health and wellness will find the brand's positioning a practical fit. Semi-absentee ownership may be possible for operators who build a capable in-studio team.

  3. Recognition & Awards

    Perspire Sauna Studio ranked #1 in the Sauna category on Entrepreneur's 2026 Franchise 500 list, as stated on the brand's current franchise website. The brand has received national media coverage and is positioned as a pioneer in the commercial infrared sauna space, operating since 2010. Strategic partnerships with Clearlight for sauna technology and PATH Water for in-studio hydration represent vendor-level recognition of the brand's positioning. For resale buyers, brand-level recognition should be weighed alongside the specific unit's local review history and reputation within its community.

  4. Industry / Market

    The US sauna and wellness services market is growing steadily as consumers prioritize recovery, preventive health, and self-care. Technavio projects the US sauna market to expand by USD 151.3 million between 2025 and 2029, at a CAGR of 6.4%, driven by wellness spending among millennials, professionals, and older adults. Infrared and contrast therapy studios benefit from this trend, attracting repeat customers through membership formats. HSA/FSA eligibility broadens the accessible consumer base. For resale buyers, local demographics and the proximity of health-focused consumers are key demand factors to assess.

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