FRANCHISE RESALES

Buy a Perspire Sauna Studio Franchise

Perspire Sauna Studio is the nation’s fastest-growing infrared sauna studio franchise, offering a modern wellness experience through infrared saunas and red-light therapy. Founded in 2010 by Lee Braun, it began franchising in 2018. The brand provides guests with a spa-like environment, enhancing relaxation, detoxification, and overall well-being. Perspire has over 50 locations in the U.S. and offers a comprehensive support system for franchisees, focusing on low overhead and recurring revenue through membership programs.

Latest Resales

Why buy a Perspire Sauna Studio Franchise?

Buying a Perspire Sauna Studio franchise offers an entry into the fast-growing wellness industry by combining infrared sauna, red light therapy, and halotherapy into a unique, science-backed service that appeals to health-conscious consumers seeking natural healing and relaxation. The brand has experienced rapid expansion since its founding in 2010, boasting 61 locations and strong unit growth with significant market demand. Franchisees benefit from a comprehensive support system including initial training, site selection assistance, marketing, proprietary software, and ongoing operational guidance. Though the initial investment ranges from approximately $425,000 to $882,000 with a $45,000 franchise fee, the business model supports generating recurring revenue with minimal labor, requiring 4–6 employees per location. Royalties are competitive at 6% with a 2% brand fund contribution, and exclusive territories help protect franchisee markets. This franchise suits motivated entrepreneurs with substantial capital who want to own a wellness business focused on emerging health trends in a resilient industry with scalable growth potential. Veterans receive a 10% discount on the franchise fee.

Perspire Sauna Studio Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2010

    • Franchising Since

      2017

    • New Startup Cost

      $523,437 – $1,147,477

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      50%

      of the then-current Initial Franchise Fee

    • Royalty Fee

      7%

      of Gross Revenues or $600/mo min

    • Marketing Fee

      2%

      of monthly Gross Revenues

  • Unit Performance

    • Total Units *

      95

    • New Units Opened *

      28

    • Units Transferred *

      2

    • Avg. Unit revenue *

      $504,186

    * Based on 2025 data reported in the 2026 FDD

Perspire Sauna Studio – Additional  Information

  1. Training & Support

    Perspire Sauna Studio provides a substantial training program consisting of 26.5 hours of on-the-job training combined with 57.5 hours of classroom training. Franchisees receive comprehensive ongoing support including purchasing co-ops, newsletters, meetings and conventions, grand opening assistance, online support, security and safety procedures, lease negotiation help, field operations guidance, site selection assistance, proprietary software, and access to a franchisee intranet platform. Marketing support is equally robust, offering co-op advertising, ad templates, national media exposure, regional advertising assistance, social media guidance, SEO support, website development, email marketing tools, and a loyalty program/app.

  2. Ideal Owner

    The ideal Perspire Sauna Studio franchisee is health-conscious and passionate about wellness trends like infrared saunas. They should have strong management skills, be customer-service focused, and possess an entrepreneurial spirit to grow their wellness business effectively.

  3. Recognition & Awards

    Perspire Sauna Studio has emerged as a leader in the wellness franchise sector, achieving remarkable growth milestones rather than formal accolades. By 2024, the company hosted 1.1 million sauna sessions and welcomed 25,000 new members across more than 70 locations nationwide. That same year, Perspire awarded 75 new territories to franchisees and opened 22 new studios spanning 27 states. Recognized as “the first and fastest-growing infrared sauna franchise in the United States” since 2021, the company is on track to open 40 additional locations in 2025, with long-term plans to expand to 500 locations. Perspire has also set industry standards by forging strategic partnerships with premium wellness technology providers, further solidifying its leadership in the sauna and wellness space.

  4. Industry / Market

    The wellness industry is experiencing robust growth, particularly in the sauna and spa sectors as consumers prioritize health and relaxation. Perspire Sauna Studio leverages this demand by offering infrared sauna services that cater to wellness-focused lifestyles.

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