FRANCHISE RESALES

Buy a Squeeze Franchise

Squeeze Massage, founded in 2019 by the creators of Drybar—Alli Webb, Michael Landau, and led by former Drybar VP of Marketing Brittany Driscoll—is revolutionizing the $19 billion massage industry with a fresh, accessible approach. Frustrated by the extremes of mediocre discount chains and overpriced spas, Squeeze offers a “way better massage experience” featuring all-inclusive pricing, no hidden fees, and personalized massages tailored via a seamless app. Guests can customize pressure, aromatherapy, music, and lighting, ensuring a consistent, high-quality experience. The brand combines fun, modern branding with a membership-first business model that drives recurring revenue. With its headquarters in Nashville and rapid expansion since franchising began in 2021, Squeeze aims to disrupt the traditional massage market by making wellness affordable, convenient, and enjoyable.

Latest Resales

  • There are currently no Squeeze resales available
Register your interest

Why buy a Squeeze Franchise?

Investing in a Squeeze franchise offers entry into a rapidly growing, tech-forward wellness brand with a proven leadership team and disruptive business model. The membership-driven revenue stream provides stability and recurring income, while the app-based platform enhances operational efficiency and customer satisfaction. Franchisees gain strong corporate support, a fun and modern brand identity, and the opportunity to capitalize on the expanding demand for accessible, high-quality massage services. Squeeze’s focus on innovation and culture positions it well for sustainable growth in the competitive health and wellness market.

Squeeze Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $60,000

    • Initial Investment

      $619,900 - $1,121,416

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 16 hours on the job training

    • 18 hours classroom training

    • Ongoing support

    • Marketing support

Squeeze – Additional  Information

  1. Franchisee Support

    Squeeze provides franchisees with best-in-class training and onboarding, ongoing operational support, and a proprietary app-driven system for booking, CRM, and task management. Franchisees benefit from a proven recruiting and retention playbook, a strong culture with 96% of therapists recommending Squeeze as a workplace, and centralized support designed to streamline operations and member management. The brand’s tech-enabled platform simplifies scheduling and payments, allowing franchisees to focus on delivering exceptional customer service.

  2. Accolades & Awards

    Squeeze has quickly gained recognition for innovation in the massage industry, driven by its founders’ success with Drybar. Its flagship location exceeded first-year revenue goals, generating over $1.5 million in 11 months. The company is noted for its disruptive membership model and app-based customer experience, earning accolades for creating a modern, scalable franchise concept in a traditionally fragmented market.

  3. Industry / Market

    The U.S. massage industry is a robust $19 billion market with strong growth potential fueled by increasing consumer focus on wellness and self-care. The rise of digital booking and membership models is transforming the sector, supporting brands like Squeeze that emphasize convenience and recurring revenue. The wellness industry’s resilience during economic fluctuations makes massage franchises an attractive, recession-resistant opportunity.

  4. Ideal Owner

    The ideal Squeeze franchisee is an entrepreneurial, customer-focused individual passionate about health and wellness. They should value outstanding service, enjoy building community, and be comfortable operating a tech-enabled business. Prior massage or spa experience is not required, but strong relationship-building skills and a commitment to team culture are essential. Multi-unit ownership is encouraged for those seeking to scale.

Learn more about
how to own a Squeeze franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.