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FRANCHISE RESALES

Buy a Squeeze Franchise

Squeeze is a membership-based massage franchise launched in 2019 by the founders of Drybar, Michael Landau and Alli Webb, with former Drybar marketing executive Brittany Driscoll as co-founder and CEO. The brand applies the same playbook that scaled Drybar to a single, branded service, positioning itself as a modern alternative to both high-end spas and discount massage chains.

Squeeze sells a standardized, app-led massage experience. Guests book, pay and tip through the brand’s app, and saved preferences (pressure, aromatherapy, music and lighting) carry across visits for consistency. Each session includes deep tissue, heat therapy, percussion therapy and aromatherapy at no extra charge, with all-inclusive pricing and a membership model that drives recurring revenue without an in-shop sales team.

Squeeze began franchising in 2021 and operates an emerging network of company and franchised studios, supported from its Studio City, California flagship. Its differentiation rests on design, consumer technology and the founding team’s track record of building a recognizable service brand in a fragmented category.

Latest Resales

Why buy a Squeeze Franchise?

To buy a Squeeze franchise is to enter the wellness category through a brand built by an experienced consumer-franchise team rather than a first-time concept. The Drybar founders have already shown they can scale a single, design-led service nationally, and Squeeze applies that approach to massage in a growing, broadly recession-resistant wellness market.

The membership-first model is the core appeal: recurring revenue from loyal members, with bookings, payments and tips handled in-app and no dedicated sales team required. Centralized guest-services support and standardized operating systems are designed to keep a single owner focused on service and staffing rather than back-office complexity, and the modern brand identity helps a studio stand out against both budget chains and traditional spas.

Squeeze Franchise Costs & Information

  • Minimum Qualifications

    • Initial Franchise Fee

      $60,000

    • Initial Investment

      $619,900 - $1,121,416

  • Royalty

    • Royalty Fee

      6%

  • Training & Support

    • 16 hours on the job training

    • 18 hours classroom training

    • Ongoing support

    • Marketing support

Squeeze – Additional  Information

  1. Training & Support

    Squeeze trains incoming owners at its Studio City, California flagship, with initial training covering 18 hours of classroom instruction and 16 hours on the job. Franchisees operate on the brand's proprietary app for booking, CRM, payments and task management, integrated with its POS, and draw on a centralized Guest Services center alongside ongoing operations and marketing support spanning social media, PR and digital. Resale buyers should confirm with Squeeze what onboarding transfers to incoming ownership and what app and POS access carries over at the point of sale.

  2. Ideal Owner

    Squeeze suits hands-on local operators comfortable running a service-and-hospitality business rather than delivering massage themselves; no massage or spa background is required. The model is staffing- and culture-led, so the owner's main work is recruiting, retaining and leading licensed therapists and front-desk staff, holding service standards and managing a membership base. It rewards people who are organized, customer-focused and comfortable operating a tech-enabled studio, and who can build the team culture the brand depends on. Multi-unit operators are actively encouraged.

  3. Recognition & Awards

    Squeeze's recognition is rooted in its founders' track record: the team behind Drybar, which grew to roughly 130 locations, carried that brand-building reputation into massage. The brand reports a Net Promoter Score of 82 and strong therapist sentiment, with 96% of therapists recommending it as a workplace, signals of guest loyalty and staffing appeal that matter in a service business. As a younger franchise it has fewer formal industry rankings than legacy spa chains. For resale buyers, brand-level recognition should be weighed alongside the specific studio's local reviews, membership loyalty and community visibility.

  4. Industry / Market

    Squeeze operates in the US massage therapy market, estimated at roughly $18-20 billion and supported by steady consumer spending on wellness, self-care and recovery. Demand is broad: tens of millions of Americans receive massages each year, and the US Bureau of Labor Statistics projects employment of massage therapists growing far faster than the average occupation this decade. The category has proven resilient across economic cycles, and membership models add revenue visibility. For resale buyers, local demand, competition and the depth of the local therapist labor pool matter as much as national trends.

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