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FRANCHISE RESALES

Buy a The Covery Wellness Spa Franchise

The Covery Wellness is a wellness and medical-spa franchise built around health optimization, longevity and recovery. Trading as The Covery, the brand combines hormone optimization (TRT/HRT), GLP-1 and peptide programmes, IV drips and NAD+, body contouring, medical-grade facials and microneedling, plus recovery modalities such as hyperbaric oxygen, red light, contrast therapy and compression. It serves a health-conscious local clientele through an integrated location.

Founded in 2020 and franchising since 2021, the brand runs a membership-led model designed for recurring revenue and client retention. Treatments are delivered under a compliant PC/MSO medical structure, positioning The Covery as a medical-led franchise rather than a purely aesthetic med spa. In 2024 the business was acquired by FitCo Health Club alongside original co-founder Donnie Jarreau, with a new leadership team focused on expansion.

Studios are brick-and-mortar and membership-based, equipped with a broad range of wellness and aesthetic technology. The brand differentiates itself by combining medical optimization, weight management and recovery services under one roof rather than specialising in a single modality.

Latest Resales

Why buy a The Covery Wellness Spa Franchise?

Buying a The Covery Wellness franchise offers entry into the fast-growing health-optimization and medical-aesthetics category through an integrated, membership-based model. The breadth of services — hormone therapy, GLP-1 weight management, IV therapy, aesthetics and recovery — gives owners multiple revenue lines and cross-selling opportunities within a single membership base, in a category that has proved resilient through changing economic conditions.

The recurring-revenue membership structure is designed to support predictable cash flow and repeat visits, while the franchisor provides operating systems, technology training, marketing support and access to a national brokerage firm for vendor and equipment sourcing. Backing from FitCo Health Club and an expansion-focused leadership team adds parent-level resources behind the brand.

The Covery Wellness Spa Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2020

    • Franchising Since

      2021

    • New Startup Cost

      $259,500 – $382,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $42,500

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      6.75%

      of Gross Revenues or $2,500/month min

    • Marketing Fee

      1.75%

      of Gross Revenues; may increase to 2%

  • Unit Performance

    • Total Units *

      18

    • New Units Opened *

      0

    • Units Transferred *

      0

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

The Covery Wellness Spa – Additional  Information

  1. Training & Support

    Franchisees receive structured onboarding covering operations, equipment handling, client service and business management, with 22–57 hours of classroom training and 23–27 hours of on-the-job training. Ongoing support includes operating and technology systems, marketing support, vendor and equipment sourcing through a national brokerage firm, and compliance guidance for the PC/MSO medical model. Resale buyers should confirm with The Covery what transfer training and system access pass to incoming owners, and the licensing status of existing medical and wellness staff.

  2. Ideal Owner

    The Covery suits operations-led owners who can run a membership-based, appointment-driven wellness business and build local retention. Medical credentials are not required, as treatments are delivered by licensed providers under a PC/MSO structure, but owners should be comfortable coordinating clinical staff, managing compliance and overseeing a service team. Strong local marketing, customer-relationship and membership-retention skills matter more than industry experience, making the model a fit for hands-on operators who enjoy a results-driven wellness environment.

  3. Recognition & Awards

    The Covery is listed in Entrepreneur's franchise directory and has drawn industry attention for its integrated, medical-led approach to wellness and longevity, particularly following its 2024 acquisition by FitCo Health Club and subsequent expansion plans. As a newer franchise, much of its recognition is tied to its differentiated service model rather than long-running award listings. For resale buyers, brand-level recognition should be weighed alongside the specific location's local reviews, membership strength and community reputation.

  4. Industry / Market

    The Covery operates in the US medical-spa and health-optimization market, valued at roughly $7.4 billion in 2025 and forecast to grow at a double-digit annual rate. Demand is driven by rising interest in preventive health, weight management through GLP-1 therapies, hormone optimization and non-invasive aesthetics, alongside an aging population seeking longevity and recovery services. Membership-based wellness has proved relatively resilient, though local demand depends on demographics and disposable income, which resale buyers should weigh when assessing a territory.

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