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FRANCHISE RESALES

Buy a The Lash Lounge Franchise

The Lash Lounge is a premium eyelash salon franchise founded in 2006 and based in Dallas, Texas. Built on a membership model, the brand offers eyelash extensions, lash lifts, brow and lash tinting, and eyebrow threading, with a private-label range of aftercare products available in-salon. The network spans over 120 locations across more than 30 US states.

Revenue comes from both service appointments and monthly membership subscriptions. Members commit to regular fill appointments on a two-to-four week cycle, creating the high visit frequency that anchors the brand’s recurring revenue model and gives franchisees greater income stability than a traditional appointment-only salon.

In March 2024, The Lash Lounge was acquired by The Riverside Company as part of its Head to Toe Brands platform, a PE-backed group building a multi-brand beauty and personal care franchisor. Franchise owners are not required to hold a cosmetology or esthetics license; the owner role is executive management, with licensed stylists employed to deliver all services.

Latest Resales

Why buy a The Lash Lounge Franchise?

The Lash Lounge occupies a resilient position in the beauty services category, where lash extensions have become a regular grooming routine for a growing share of consumers. The membership model is the central ownership advantage: a unit with a well-established member base produces recurring revenue from the same guests on a predictable schedule, rather than relying on continuous new guest acquisition.

Those looking to buy a Lash Lounge franchise as a resale acquire a staffed, operational salon with an existing guest database and local brand presence. The franchisor provides ongoing support covering marketing, operations guidance, proprietary software access, and product supply logistics, allowing the owner to focus on team management and membership growth.

The Lash Lounge Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2006

    • Franchising Since

      2010

    • New Startup Cost

      $316,665 – $586,499

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      6%

      of monthly Gross Sales

    • Marketing Fee

      2%

      of Gross Revenue, monthly

  • Unit Performance

    • Total Units *

      132

    • New Units Opened *

      4

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $566,774

    * Based on 2025 data reported in the 2026 FDD

The Lash Lounge – Additional  Information

  1. Training & Support

    Initial training spans 78 hours on-the-job and 46 to 82 hours of classroom instruction covering lash technique and salon operations. Ongoing support includes digital marketing, social media and SEO assistance, operational guidance for scheduling and inventory, and proprietary salon management software. The brand's Liberty Fulfillment division, established in 2018, sources and delivers salon products to franchisees. Continuing education covers webinars, virtual and on-site training sessions, and an annual convention. Resale buyers should confirm what onboarding and system access The Lash Lounge provides to incoming ownership.

  2. Ideal Owner

    The Lash Lounge suits an owner comfortable managing a team of licensed stylists and building a service culture, rather than delivering treatments personally; no cosmetology or esthetics license is required. The day-to-day role spans staff management, guest experience oversight, membership enrollment and retention, and local marketing. Franchisees who perform well tend to be process-driven communicators who take an active interest in team performance. Prior experience in beauty is not necessary, though an appreciation for the brand's premium positioning and a genuine focus on customer retention matter most in sustaining the membership model.

  3. Recognition & Awards

    The Lash Lounge has appeared on Entrepreneur Magazine's Franchise 500 as a recurring listing and has been recognized as a Top Franchise for Women and among Top Emerging Franchises. The Riverside Company's March 2024 acquisition, through its Head to Toe Brands platform, adds PE-level investment and infrastructure to the brand's credibility. The network reports over 32,000 five-star Google reviews across its locations; resale buyers should assess individual location review scores and recent rating trends as part of their due diligence.

  4. Industry / Market

    The US personal care services sector is large and resilient, with consumer spending on beauty routines holding up across economic cycles. Professional lash extensions have grown from a specialty treatment into a regular grooming routine for a broad segment of consumers; fills are required every two to four weeks, producing appointment frequency that makes a membership model commercially viable. For resale buyers, unit revenue reflects local demographics, territory competition from independent studios and other lash chains, and the depth of the existing membership base.

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