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Buy a Wag N’ Wash Franchise

Wag N’ Wash is a pet retail and grooming franchise combining four revenue streams in a single brick-and-mortar location: self-service dog wash stations, professional full-service grooming, natural pet foods and specialty supplies, and an in-store baked treats program. The concept targets dog owners who prioritize their pets’ health and care, and builds loyalty through a one-stop, community-oriented store experience.

The brand joined the Pet Supplies Plus group in 2022, giving franchisees access to supply chain infrastructure, institutional buying power, and operational resources from a network of 725-plus locations. Pet Supplies Plus has held the top pet franchise ranking in Entrepreneur’s Franchise 500 for more than a decade, and Wag N’ Wash operates as a distinct, growing brand within that group.

Stores are staffed retail locations requiring professional groomers and retail team members. With a smaller national footprint than its parent brand, Wag N’ Wash has available markets across the country. For resale buyers, acquiring an existing unit means stepping into an operating store with an established grooming clientele and local community name recognition.

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Why buy a Wag N’ Wash Franchise?

Those looking to buy a Wag N’ Wash franchise enter a category that has consistently proved resilient across economic cycles: pet owners in the US tend to maintain grooming and care routines even during periods of broader consumer restraint. The four-revenue-stream model gives each location multiple ways to grow, and the community-first positioning builds the kind of customer loyalty that translates to repeat visits.

The 2022 acquisition by Pet Supplies Plus adds a structural ownership advantage. Franchisees access preferential pricing through the parent company’s manufacturer and supplier relationships (buying power independent retailers cannot match), along with established inventory management systems and national marketing programs. These benefits reduce operational friction and support franchisee margins.

Wag N’ Wash Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      1999

    • Franchising Since

      2006

    • New Startup Cost

      $520,520 – $1,357,600

    • Avg. Resale Price

      Contact us for details
  • Franchise Fees

    • Initial franchise Fee

      $49,900

      for new territories

    • Transfer Fee

      $5,000

    • Royalty Fee

      4%

      of Gross Revenue

    • Marketing Fee

      3.5%

      of Gross Sales

  • Unit Performance

    • Total Units *

      29

    • New Units Opened *

      5

    • Units Transferred *

      1

    • Avg. Unit revenue *

      $1,301,435

    * Based on 2024 data reported in the 2025 FDD

Wag N’ Wash – Additional  Information

  1. Training & Support

    Wag N' Wash provides incoming owners with 80 to 160 hours of training covering operations, marketing, and customer service. Each franchisee is assigned a dedicated "Guide Dog" Franchise Support Expert managing no more than 20 locations, with weekly check-ins and ongoing guidance on vendor management and daily operations. Corporate field teams conduct quarterly on-site audits, and the VP of Finance reviews franchisee financials regularly. Ongoing marketing support and access to Pet Supplies Plus's supply chain resources are included. Resale buyers should confirm what transfer training and system access carry over to incoming ownership.

  2. Ideal Owner

    The ideal Wag N' Wash franchisee is a dog lover with the customer service orientation and community instincts to build a loyal local following. The business is staffed with professional groomers and retail team members, so comfort with staff management and scheduling is important. Prior pet industry experience is not required; retail or management experience is a practical advantage. The model rewards owners who enjoy being present in the store, engaging directly with customers and their pets, and building lasting neighborhood relationships.

  3. Recognition & Awards

    Wag N' Wash has earned recognition across major franchise ranking bodies, appearing in Entrepreneur's Franchise 500 in 2017, 2018, and 2019, and being featured in Entrepreneur's Hottest Franchise Categories in 2022. The brand debuted on the Inc. 5000 in 2022 and received multiple Franchise Gator honors: Top 100 in 2016 and 2018, Fastest Growing in 2017 and 2018, and #4 Top Emerging in 2020. Parent company Pet Supplies Plus ranked #29 on Entrepreneur's Franchise 500 in 2025 (the top-ranked pet franchise for 11 consecutive years) and has been named to Forbes' Best Customer Service list.

  4. Industry / Market

    The US pet industry reached $150.6 billion in spending in 2024 (APPA) and $158 billion in 2025, with projections toward $197.9 billion by 2030. More than 65% of US households own a pet, with 71 million-plus owning dogs. Spending on pet services including grooming has grown steadily even through economic downturns, as pet owners tend to maintain care routines regardless of broader spending pressure. For resale buyers, the local density of dog-owning households and proximity to competing pet retail and grooming services are key performance factors.

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