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FRANCHISE RESALES

Buy a Gotcha Covered Franchise

Gotcha Covered is a custom window treatment franchise that sells and coordinates the installation of blinds, shades, shutters, draperies and related coverings for residential, commercial and builder customers. Owners run a consultative, design-led sales process, usually meeting clients in their homes or premises to specify products and place orders, while professional installers handle the fitting.

The business uses a home-based model with no showroom, no held inventory and no required staff. Products ship vendor-direct from manufacturers, and franchisees operate within protected territories under a flat-rate royalty structure. Founded in 2001 and franchising since 2009, the brand has grown into a national network across the United States and Canada.

Gotcha Covered is part of Five Star Franchising, a multi-brand home-services platform whose shared infrastructure backs the network’s marketing, technology and coaching. The brand positions itself on flexibility and a design-forward product range, drawing on national supplier relationships alongside local vendors and workrooms to tailor solutions for each customer.

Latest Resales

Why buy a Gotcha Covered Franchise?

Buying a Gotcha Covered franchise gives an owner an established, design-led brand in a window treatment category that has stayed resilient through varied economic cycles. The model carries no inventory cost and no accounts receivable, and access to national suppliers such as Hunter Douglas and Graber, alongside local vendors and workrooms, gives owners a broad product range to match different budgets and styles.

The home-based structure keeps overhead low, and the flat-rate royalty makes costs predictable as sales grow, which can strengthen unit economics relative to a storefront retailer. Backing from Five Star Franchising adds marketing, technology and coaching that an independent window-covering business would have to build alone, while the consultative sales approach lets an owner focus on customers as installers handle the fitting.

Gotcha Covered Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2001

    • Franchising Since

      2009

    • New Startup Cost

      $111,760 – $195,600

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $69,900

      for new territories

    • Transfer Fee

      $15,000

      plus any sales commission owed

    • Royalty Fee

      $350 – $2,000

      per Month

    • Marketing Fee

      Varies by operational tenure

      Initiall $125 per Month, up to $1000 per Month after 24 months of operation.

  • Unit Performance

    • Total Units *

      153

    • New Units Opened *

      26

    • Units Transferred *

      3

    • Avg. Unit revenue *

      $522,017

    * Based on 2024 data reported in the 2025 FDD

Gotcha Covered – Additional  Information

  1. Training & Support

    As part of Five Star Franchising, Gotcha Covered owners receive in-depth training in consultative sales, installation oversight and client consultations, with no prior industry experience required. Ongoing support includes business management software for quoting, CRM, scheduling and vendor ordering, lead-generation and referral programs, answering and scheduling services, client financing tools, a nationwide peer-owner network and ongoing business coaching. Resale buyers should confirm with Gotcha Covered what onboarding and software access transfer to incoming owners and any staff when ownership changes.

  2. Ideal Owner

    Gotcha Covered suits a service-minded, design-aware operator who enjoys guiding customers through product and style decisions and is comfortable selling in a consultative, in-home setting. No window treatment experience is needed, but strong communication, attention to detail and follow-through matter, since the owner manages the sales process, coordinates suppliers and oversees installers rather than fitting products personally. The model fits home-based solo operators, couples or families running a business together, and those who prefer relationship-driven local sales over managing a large staff.

  3. Recognition & Awards

    Gotcha Covered has ranked in Entrepreneur's Franchise 500 every year since 2020, with recognition for affordability and growth. It has also earned multiple Franchise Business Review honors based on franchisee satisfaction, including Top 100 Franchise for Women, Most Innovative Franchises, Top Franchises for Company Culture and Top Low-Cost Franchises, and has appeared on FBR's Top Franchise list across multiple consecutive years. For resale buyers, brand-level recognition should be weighed alongside the specific territory's local reviews, referral sources and community reputation.

  4. Industry / Market

    Gotcha Covered operates in the North American window coverings market, valued at roughly $12 billion in 2024 and projected to grow at around 8% a year into the early 2030s. Demand is supported by aging housing stock, ongoing residential and commercial construction, and steady interest in home improvement and energy-efficient, light-controlling treatments. The category is largely replacement- and project-driven and has proved relatively resilient across economic cycles. For resale buyers, local housing turnover, building activity and the strength of referral and designer relationships shape demand within a given territory.

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