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FRANCHISE RESALES

Buy a Line-X Franchise

LINE-X is an automotive aftermarket franchise built around spray-on protective coatings, best known for its custom spray-in truck bedliners and a proprietary application process refined over three decades. Founded in 1993 and franchising since 1999, the brand has grown into one of North America’s leading vehicle-protection and upfitting networks, operating from showroom-and-shop locations across protected territories.

Beyond bedliners, franchisees sell a catalogue of more than 350 products and services, including undercoatings, exterior coatings, and full truck, van and SUV upfitting and accessory installation. The customer base spans individual truck and SUV owners who personalize their vehicles and commercial clients needing fleet upfits and recurring vehicle work, giving units multiple revenue streams alongside national and fleet accounts directed to local locations.

LINE-X LLC operates under parent group IXS Coatings. Its scale gives franchisees volume-based purchasing, a proprietary product line and an established brand in a category where most local competitors are independent operators.

Latest Resales

Why buy a Line-X Franchise?

LINE-X is a category leader in a part of the automotive aftermarket that has proved durable across economic cycles, backed by a proprietary bedliner product and process that independent shops cannot easily replicate. To buy a LINE-X franchise is to step into an established brand with strong name recognition among truck and SUV owners, rather than building reputation from scratch.

The model is built for multiple revenue streams: retail coatings and accessories, plus recurring commercial and fleet upfitting routed through a dedicated national-accounts team. The network’s buying volume lowers product and supply costs, and a partnership with Merchants Fleet extends commercial reach. Relatively low staffing and overhead support the unit economics.

Line-X Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      1993

    • Franchising Since

      1999

    • New Startup Cost

      $401,815 – $1,002,652

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $50,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      6%

      of Gross Revenue

    • Marketing Fee

      1.5%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      142

    • New Units Opened *

      3

    • Units Transferred *

      4

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2025 data reported in the 2026 FDD

Line-X – Additional  Information

  1. Training & Support

    Initial training runs 80 hours of classroom instruction plus 68 hours of on-the-job training, delivered through LINE-X University. Franchisees run a proprietary shop-management system covering scheduling, inventory and sales, with ongoing support via purchasing co-ops, a toll-free support line, newsletters, online resources and conventions. Marketing support spans national media campaigns, ad templates, social media, SEO and website development. Resale buyers should confirm what LINE-X University onboarding and shop-management system access transfers to incoming ownership.

  2. Ideal Owner

    LINE-X suits a hands-on local operator who can manage a small team of technicians and drive both retail and commercial sales. No automotive experience is required, as training is provided, but candidates should be customer-focused, detail-oriented and comfortable overseeing shop production and quality. Owners balance walk-in retail buyers with B2B fleet and national-account relationships, so sales ability and consistent operational execution matter more than technical coating skills. A prior automotive, construction or industrial background is an advantage.

  3. Recognition & Awards

    LINE-X has appeared on Entrepreneur's Franchise 500 eighteen times and was ranked No. 1 in the Miscellaneous Automotive Products and Services category in 2024, its ninth category win since 2005. The brand's long-running recognition reflects its scale and staying power in vehicle protection. For resale buyers, brand-level standing should be weighed alongside the specific unit's local reviews, repeat customers and reputation within its territory.

  4. Industry / Market

    LINE-X operates in the US specialty-equipment automotive aftermarket, which industry body SEMA projects will reach $50.5 billion by 2030 on strong annual growth. Demand is anchored by light trucks, which make up around 78% of US vehicle sales today and are expected to reach 82% by 2028, putting close to 10 million new pickups and light trucks on the road each year that owners customize and protect. For resale buyers, local truck ownership, fleet activity and competition shape a territory's demand.

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