Opens in a new tab

FRANCHISE RESALES

Buy a The Dog Wizard Franchise

The Dog Wizard is a dog training franchise founded in 2005 and franchising since 2013, now operating across more than 35 states. The brand covers canine obedience and behavior across a full service menu: private lessons, puppy programs, board-and-train stays, day training, group classes, AKC certification programs, and a Lifetime Support Program.

The franchise model starts home-based and mobile, with franchisees conducting sessions at clients’ homes or local venues using a branded vehicle. The low-overhead structure allows owners to scale into a dedicated training facility over time, adding board-and-train capacity and group classes as demand grows. The model also supports semi-absentee ownership for those who hire Dog Wizard certified trainers to run sessions.

The brand’s training approach covers obedience fundamentals, aggression rehabilitation, separation anxiety management, and AKC certification, with owner education built into each program. The training philosophy holds that lasting results require both dog and owner to develop skills together. The network, operating under ITK9 Franchise, LLC, has grown to more than 90 locations and 145 awarded territories across the US and Canada.

Latest Resales

Why buy a The Dog Wizard Franchise?

US dog ownership continues to expand, and pet owners increasingly invest in professional training and behavioral support. The Dog Wizard captures that demand across several revenue streams: private lessons, group classes, board-and-train packages, and the Lifetime Support Program, which creates ongoing client relationships rather than purely one-off transactions.

Buying a The Dog Wizard franchise means acquiring an established brand with national support infrastructure already in place: a corporate office handling inbound client calls and appointment scheduling, enterprise-level CRM software, and ongoing national SEO and social media management. Supply partnerships include PetSafe, E-Collar Technologies, Dock Dogs, and GlycoFlex.

The Dog Wizard Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2005

    • Franchising Since

      2012

    • New Startup Cost

      $116,400 – $195,750

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $12,500

      $2,500 for intra-owner, family, employee, or existing franchisee

    • Royalty Fee

      8%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      97

    • New Units Opened *

      43

    • Units Transferred *

      2

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

The Dog Wizard – Additional  Information

  1. Training & Support

    Franchisees train through the Master Academy, a 10,000 square-foot flagship facility in Cincinnati, Ohio, covering dog training methods, business operations, and client communication. Ongoing education continues through blended online and in-person programs and annual training summits. Operational support includes a corporate office handling inbound client calls and scheduling, enterprise-level CRM software, and a national marketing team providing SEO and social media management. Resale buyers should ask The Dog Wizard what initial training and CRM system access is provided to incoming ownership.

  2. Ideal Owner

    The Dog Wizard suits community-minded operators who are comfortable with direct client interaction and relationship-building. Prior dog training experience is not required, as the brand provides full certification training through the Master Academy, but genuine interest in dog behavior and owner education matters. Day-to-day work involves conducting training sessions, managing client relationships, and driving local referrals through community networks. A background in business, sales, or animal care is valued; the model also accommodates semi-absentee ownership for those who hire certified trainers.

  3. Recognition & Awards

    The Dog Wizard was named a Franchise 500 Top New Franchise by Entrepreneur Magazine in 2017. The brand's Charlotte location won Best Dog Trainer in Charlotte Magazine's Best of the Best Awards for consecutive years. Jason Watson, Senior VP of Sales, was recognized as an Edison Nation Pet Innovation Fund Winner. Recent media coverage of the brand's training research has appeared across AP, Business Insider, Fox, and WGN. For resale buyers, local Google reviews, community referral strength, and territory visibility are meaningful signals alongside brand-level recognition.

  4. Industry / Market

    The US pet industry reached $158 billion in 2025, according to the American Pet Products Association, with an estimated $13 billion spent on pet services including training. Dog ownership expanded to 53% of US households in 2025, adding roughly four million new dog-owning households year over year. Millennials, Gen Z, and Gen X owners increasingly allocate spending toward professional training and behavioral support. For resale buyers, territory population, local referral depth, and competitive density are the primary factors shaping a specific unit's revenue potential.

Learn more about
how to own a The Dog Wizard franchise resale

Please fill out the form below and a Franchise Flippers expert will be in touch with you shortly.

The Franchise Brand Index

This page is part of Franchise Flippers’ independent franchise Index, designed as an educational resource to help potential buyers explore the franchise resale market and compare brands.

Trademark & Affiliation Disclaimer

This website is an independent, informational resource. All trademarks, logos, and brand names displayed are the property of their respective owners and are used solely for identification and educational purposes. Their use does not imply any affiliation with, endorsement by, or sponsorship from the respective trademark holders.