FRANCHISE RESALES

Buy a The Dog Wizard Franchise

The Dog Wizard is a rapidly growing franchise in the pet care industry, specializing in a wide range of dog training services tailored to meet the unique needs of each dog. Their offerings include obedience training, behavior problem resolution, socialization, separation anxiety management, aggression rehabilitation, and specialized training such as American Kennel Club (AKC) certification. The franchise’s approach is rooted in positive reinforcement techniques, fostering strong, lasting bonds between dogs and their owners.

With 41 operational units and over 60 franchises sold, The Dog Wizard is on track to reach 200 franchises by the end of 2024, reflecting the effectiveness of its business model and the rising trend of dog ownership in North America. The Dog Wizard’s innovative training methods not only address the dog’s needs but also educate owners, offering flexible training options such as private lessons, group sessions, and day training programs. This customer-centric approach, combined with strong franchise support, positions The Dog Wizard as a leading choice for aspiring business owners passionate about pets.

Latest Resales

Why buy a The Dog Wizard Franchise?

Owning a Dog Wizard franchise offers a proven, simple dog training business model with high demand, extensive support, and the potential for economic growth and personal satisfaction by helping dogs and their owners. Many franchisees come from diverse backgrounds and have a passion for dogs, with the Dog Wizard providing the necessary training and support including online learning, business coaching, and hands-on learning, along with personalized customer service and ongoing business coaching.

The Dog Wizard Franchise Costs & Information

Based on 2024 data reported in the 2025 FDD

  • Brand Profile

    • Year Founded

      2005

    • Franchising Since

      2012

    • New Startup Cost

      $116,400 – $195,750

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $12,500

      $2,500 for intra-owner, family, employee, or existing franchisee

    • Royalty Fee

      8%

      of Gross Revenue

    • Marketing Fee

      2%

      of Gross Revenue

  • Unit Performance

    • Total Units *

      97

    • New Units Opened *

      43

    • Units Transferred *

      2

    • Avg. Unit revenue *

      Not Disclosed

    * Based on 2024 data reported in the 2025 FDD

The Dog Wizard – Additional  Information

  1. Training & Support

    Franchisee training includes online learning, business coaching, hands-on learning, and continuing education tailored for owner-operators or managing owners. Additional support features a customer service team to handle calls and schedule appointments, user-friendly software, and extensive marketing assistance covering networking, referrals, social media, SEO, and email marketing, ensuring franchisees are well-equipped for success.

  2. Ideal Owner

    The ideal owner of a Dog Wizard franchise is an animal lover with a passion for dog training and behavior modification. They should be patient, compassionate, and skilled in working with both dogs and their owners. Experience in dog training or the pet industry is advantageous, alongside strong communication skills and a commitment to quality.

  3. Recognition & Awards

    The Dog Wizard has received numerous accolades, including being named an Entrepreneur Magazine Franchise 500 Top New Franchise in 2017, showcasing its rapid growth and innovative approach. The Dog Wizard Charlotte location won Best Dog Trainer in Charlotte Magazine's Best of the Best Awards for two consecutive years. Founder Jason Watson was also recognized as the Edison Nation Pet Innovation Fund Winner, highlighting the franchise’s leadership in the pet services industry.

  4. Industry / Market

    In 2022, American households spent a whopping $136.8 billion, which was an 11% increase over 2021 ($123.6 billion), with over $10 billion on services like dog training alone. With this spending projected to continue increasing, The Dog Wizard is positioned to tap into a lucrative and expanding market.

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