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FRANCHISE RESALES

Buy a Bricks & Minifigs Franchise

Bricks & Minifigs is a specialty retail franchise built around the buying, selling, and trading of new and used LEGO® products: minifigures, complete sets, bulk bricks, and accessories. The brand was founded in 2010 by two retail operators who saw a better way to resell LEGO, opening their first store in Oregon and beginning to franchise in 2011.

Each location runs a buy-sell-trade model. Customers bring in old collections for cash or store credit, and that stock is resold to collectors, hobbyists, and families. Revenue spans several streams, including minifigs, retired sets, loose bricks, and third-party vendor products, alongside in-store birthday parties, building events, and workshops. Stores operate from fixed retail premises within protected territories and carry a constantly rotating, locally sourced inventory.

Bricks & Minifigs is the largest franchise of its kind, with over 240 locations across the United States and Canada. It is not affiliated with the LEGO Group; the brand positions itself as an independent aftermarket specialist serving the resale and collectibles side of the LEGO ecosystem.

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Why buy a Bricks & Minifigs Franchise?

Buying a Bricks & Minifigs franchise offers entry into a niche the brand effectively created and now leads: organized, retail-grade LEGO resale. The product carries broad multi-generational appeal and a loyal collector base, and the buy-sell-trade model generates inventory locally rather than depending on a single wholesale supply chain.

The model is built for repeat business. Community events, workshops, and parties give customers reasons to return, while the trade-in mechanic keeps both supply and foot traffic flowing. As the largest network in the category, Bricks & Minifigs offers established operating systems, brand recognition, and a body of franchisee experience that an independent reseller would have to build alone.

Bricks & Minifigs Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2009

    • Franchising Since

      2011

    • New Startup Cost

      $303,500 – $597,500

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $40,000

      for new territories

    • Transfer Fee

      $30,000

    • Royalty Fee

      6%

      of monthly Gross Revenue

    • Marketing Fee

      1%

      of monthly Revenues

  • Unit Performance

    • Total Units *

      223

    • New Units Opened *

      67

    • Units Transferred *

      6

    • Avg. Unit revenue *

      $507,684

    * Based on 2025 data reported in the 2026 FDD

Bricks & Minifigs – Additional  Information

  1. Training & Support

    Initial training combines 19 hours of classroom instruction with 29 hours of on-the-job training, structured around a multi-day program covering inventory valuation, buy-sell-trade operations, customer service, and store management. Franchisees run a proprietary inventory and point-of-sale system and receive ongoing marketing resources, operational guidance, and access to a network of experienced owners. Buyers of an existing Bricks & Minifigs store should confirm what transfer training and inventory-system access the franchisor provides to incoming owners and retained staff.

  2. Ideal Owner

    The model suits hands-on, community-minded retail operators rather than passive investors. Day-to-day ownership centers on running a storefront and staff, valuing and pricing incoming LEGO collections, and curating inventory, so an eye for product, pricing discipline, and customer rapport matter more than formal industry experience. Genuine enthusiasm for LEGO helps, since much of the business depends on engaging collectors and families and hosting in-store events. Operators comfortable with retail floor management, inventory control, and local marketing tend to fit best.

  3. Recognition & Awards

    Bricks & Minifigs has been ranked in Entrepreneur's Franchise 500 several times, most recently at #385 in 2026, and appeared on Entrepreneur's Fastest-Growing Franchises list at #46 in 2026. As the largest LEGO resale franchise in North America, it has drawn coverage in franchise and hobbyist media for its niche model and rapid expansion. Individual stores often build strong local reputations through Google, Yelp, and Tripadvisor reviews. For resale buyers, brand-level recognition should be weighed alongside the specific store's local review strength, customer loyalty, and community visibility.

  4. Industry / Market

    Bricks & Minifigs sits where the US toy industry meets the fast-growing resale and collectibles segments. US toy sales were about $42 billion in 2024 (Circana) and returned to growth in 2025, with collectibles a notable driver. LEGO products hold enduring multi-generational demand and an active secondary market, supporting steady trade-in supply and collector buying, while resale and secondhand goods benefit from value-conscious and sustainability-minded spending. For resale buyers, local demand hinges on territory demographics, collector density, and the store's established trade-in flow.

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