FRANCHISE RESALES

Buy a The Exercise Coach Franchise

The Exercise Coach® is a unique fitness franchise that specializes in personalized training for clients aged 45 and older, targeting busy professionals and retirees. With an average initial investment ranging from $129,983 to $351,785, it offers a low-cost, high-return business model in the competitive fitness industry.

Each studio is designed to be small and private, typically between 800 to 1,200 square feet, providing a comfortable and focused workout environment. The franchise utilizes proprietary fitness technology known as Exerbotics, which enhances the training experience and provides exclusive rights within the fitness sector. This technology-driven approach, combined with one-on-one personal training sessions led by trained exercise coaches, ensures clients receive tailored workouts that align with their individual fitness goals.

Since its inception in 2018, The Exercise Coach® has sold over 200 territories, positioning itself as a leading brand with minimal competition in a growing market.

Latest Resales

Why buy a The Exercise Coach Franchise?

The Exercise Coach® offers an ideal low-cost, high-return business opportunity in the fitness industry, especially suited for single-unit owner-operators or multi-unit developers. Each studio requires only two employees to start, keeping overhead costs low, and operates with proprietary Exerbotics technology exclusive to the brand. The Exercise Coach’s dedicated client base—primarily individuals aged 45 to 69—seeks one-on-one training in a private setting, avoiding the crowded, impersonal gym experience typical of group fitness.

Franchisees receive comprehensive marketing, sales, and real estate support from the franchisor, ensuring smooth operations from the outset. The business model is designed to accommodate small spaces in office or retail settings, with minimal staffing and easy scalability. This franchise is ideal for entrepreneurs interested in an accessible, customer-focused, and differentiated fitness concept that capitalizes on the growing demand for tailored wellness solutions in the 45+ demographic.

The Exercise Coach Franchise Costs & Information

  • Minimum Qualifications

    • Studio Investment Range

      $139,133 to $351,785

    • Suite Investment Range

      $129,983 to $339,285

    • Net Worth

      $200,000

    • Liquidity

      $75,000

  • Royalty

    • 6%

      or $1,000, whichever is greater. No royalties for the first month

  • Training & Support

    • Recommendations for Hiring and Coach Profile

    • Remote Certification Process – no need to send each new hire to training

    • Comprehensive Video Library for Training New Hires

    • Yearly National Conferences

    • Regular Webinars

    • Dedicated Support Staff for Your Development

The Exercise Coach – Additional  Information

  1. Franchisee Support

    The Exercise Coach® offers extensive support to franchisees, including 55 to 77 hours of classroom instruction and hands-on training at the corporate headquarters. Ongoing support features a dedicated business coach, access to an industry-leading CRM for real-time business management, and turnkey marketing strategies. Franchisees also receive assistance with site selection, lease negotiations, and staff training, ensuring they have the tools needed to successfully manage their studios and deliver high-quality fitness services.

  2. Accolades & Awards

    The Exercise Coach® has been recognized with numerous awards, including ranking on Entrepreneur’s Franchise 500 from 2014-2016 and 2021-2023. It was recently named the #1 largest personal training brand in the U.S. and the 6th highest-ranked fitness franchise in North America. In 2023, it earned the #137 spot on Entrepreneur Magazine’s Franchise 500 and was the #1 fastest-growing personal training franchise in America, further solidifying its position as a leader in the fitness industry.

  3. Industry / Market

    The fitness industry is a $33 billion market, yet many people over 50 feel underserved. The Exercise Coach® capitalizes on this gap by targeting an aging demographic that controls much of the disposable income in the U.S. With 1 in 6 Americans projected to be over 60 by 2030, The Exercise Coach® is perfectly positioned to cater to this growing market, offering tailored fitness solutions that promote health and longevity, particularly among Baby Boomers who are increasingly health-conscious as they age.

  4. Ideal Owner

    The ideal franchisee is a health-conscious individual with a passion for personal training and helping others achieve their fitness goals. They should be customer-oriented, empathetic, and capable of providing personalized training programs. A background in exercise science, personal training, or healthcare is advantageous, along with strong communication skills to motivate and support clients.

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