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FRANCHISE RESALES

Buy a Pure Barre Franchise

Pure Barre is a boutique fitness franchise specializing in low-impact, full-body barre workouts delivered in a dedicated studio environment. The method draws from Pilates, yoga, and ballet, using small, precise movements with and without the ballet barre to build strength, endurance, and flexibility across all fitness levels. The brand offers four class formats: introductory, classic barre, interval training, and resistance training, covering programming that serves both newcomers and long-term members.

Founded in 2001, Pure Barre has grown to become the largest barre franchise in North America, with close to 650 studios, over 100,000 active members, and more than 6,000 instructors worldwide. The brand joined Xponential Fitness in 2015, a multi-brand fitness franchisor whose portfolio also includes Club Pilates, YogaSix, and StretchLab. Xponential’s experience and infrastructure inform the support model available to franchisees.

Studios operate on a recurring membership model, with members purchasing monthly passes or class packages. The business requires hiring and retaining qualified barre instructors and a general management team; the franchise structure supports semi-absentee ownership through a hired general manager.

Latest Resales

Why buy a Pure Barre Franchise?

Choosing to buy a Pure Barre franchise means acquiring a position in the largest barre brand in North America, backed by an established membership base, a recurring revenue model, and Xponential Fitness. The membership format creates predictable monthly income and gives a resale buyer an existing revenue foundation to build on rather than starting fresh. Regular updates to choreography, programming, and music keep the studio experience current without franchisees needing to develop content independently.

Xponential Fitness brings national vendor relationships and shared infrastructure across its multi-brand portfolio, reducing setup costs and strengthening franchisee access to operational resources. For resale buyers, the franchisor states that incoming owners receive the same marketing support as new studio openings.

Pure Barre Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2001

    • Franchising Since

      2012

    • New Startup Cost

      $445,299 – $736,465

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      7%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      617

    • New Units Opened *

      14

    • Units Transferred *

      53

    • Avg. Unit revenue *

      $392,600

    * Based on 2025 data reported in the 2026 FDD

Pure Barre – Additional  Information

  1. Training & Support

    Pure Barre franchisees receive initial training comprising 19 classroom hours and 1 hour of on-the-job instruction. Ongoing support includes recurring sales training, monthly calls with dedicated regional sales team members, and KPI report reviews. The franchisor assists with instructor and general manager recruitment, and Xponential Fitness provides additional infrastructure and marketing support across its brand portfolio. Buyers of an existing studio should confirm what transfer training and system access the franchisor provides to incoming ownership.

  2. Ideal Owner

    A strong fit for Pure Barre is someone comfortable managing a team of fitness instructors and sales staff rather than personally delivering the workouts. The owner role centers on recruiting and retaining qualified instructors and a general manager, monitoring membership and revenue metrics, and maintaining a welcoming studio community. Comfort with recurring revenue data (active members, renewal rates, lead conversion) is useful, as membership performance is the primary business lever. Industry-specific fitness experience is not required; the priority is hiring well, leading a team, and supporting a consistent member experience.

  3. Recognition & Awards

    Pure Barre has maintained consistent placement in Entrepreneur Magazine's Franchise 500, most recently ranking No. 375 on the 2025 list. The brand has received editorial coverage in publications including Inc., Shape, Cosmopolitan, InStyle, The Huffington Post, and The New York Times. As part of Xponential Fitness, Pure Barre operates within a parent portfolio that has received its own recognition for scale and growth across the boutique fitness sector. For resale buyers, the brand's national name recognition supports local marketing and member acquisition.

  4. Industry / Market

    The US boutique fitness market was valued at approximately $5.4 billion in 2025, with projected growth at a CAGR of 12.8% through 2032. Demand is driven by consumer preference for specialised, small-group workout formats over traditional gym membership, with barre-style studios among the growing formats in this category. The recurring membership structure typical of boutique fitness aligns with consumer habits around regular, community-centred workouts. For resale buyers, local studio saturation and competition from other boutique fitness concepts are factors worth reviewing alongside any specific acquisition.

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