FRANCHISE RESALES

Buy a Pure Barre Franchise

Pure Barre is the largest and most established barre fitness franchise, specializing in small movements that lead to big changes. With over 76,000 active members and nearly 600 studios across North America, Pure Barre is not only the leading barre brand but also one of the largest franchised fitness brands. The franchise offers a range of effective, low-impact, full-body workouts suitable for various fitness levels. Owning a Pure Barre studio comes with several benefits, including a strong national brand, a recurring revenue model, and excellent EBITDA margins (earnings before interest, taxes, depreciation, and amortization). The franchise is supported by a seasoned team with decades of experience in fitness franchising. Pure Barre is always evolving, with regular updates to class choreography, music, and new programming, ensuring that the in-studio member experience remains fresh and engaging. With Xponential Fitness at the helm, franchisees have access to robust resources, making Pure Barre a smart investment for those passionate about fitness and wellness.

Latest Resales

Why buy a Pure Barre Franchise?

Buying a Pure Barre franchise offers entry into a well-established, leading barre fitness brand that inspires and empowers a loyal community of men and women through low-impact, small movement exercises enhancing strength, cardio, and flexibility across all fitness levels. With an initial investment ranging from approximately $314,000 to $629,000, franchisees gain access to comprehensive support including real estate and construction assistance, training, marketing, and proprietary technology. The franchise fee is $60,000, with ongoing royalties at 7% of gross sales and a 2% marketing fee. The brand’s scalable, manager-run model allows for semi-absentee ownership by hiring general managers, making it suitable for entrepreneurs seeking a professionally managed, lifestyle-oriented business. Pure Barre requires candidates to have at least $100,000 in liquid capital and a net worth of $500,000, reflecting its established, premium market positioning. With rapid time to open (typically 125 to 200 days) and strong market demand for boutique fitness and community-centered experiences, Pure Barre offers growth potential in a resilient, health-conscious industry.

Pure Barre Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2001

    • Franchising Since

      2012

    • New Startup Cost

      $445,299 – $736,465

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      7%

      of Gross Sales

    • Marketing Fee

      2%

      of Gross Sales

  • Unit Performance

    • Total Units *

      617

    • New Units Opened *

      14

    • Units Transferred *

      53

    • Avg. Unit revenue *

      $392,600

    * Based on 2025 data reported in the 2026 FDD

Pure Barre – Additional  Information

  1. Training & Support

    Under the leadership of Xponential Fitness, Pure Barre provides extensive support and comprehensive training to franchisees. This includes recurring sales training, monthly calls, and expert guidance from dedicated regional sales team members. Franchisees benefit from KPI report reviews, opportunities for improvement, and ongoing conversations about performance, ensuring they have the tools and support needed for success.

  2. Ideal Owner

    The ideal Pure Barre franchisee is a fitness enthusiast with a passion for health and wellness. They should be energetic, business-minded, and capable of creating a supportive community for clients. While experience in fitness or dance is beneficial, strong leadership and customer service skills are essential to fostering a positive environment and ensuring client satisfaction.

  3. Recognition & Awards

    Pure Barre has consistently ranked in Entrepreneur Magazine’s Franchise 500 list each year, solidifying its position as a pioneer in the barre space and boutique fitness industry overall.

  4. Industry / Market

    Pure Barre operates within the growing women's fitness market, valued at $20.6 billion in 2022 and projected to reach $42 billion by 2032, with a CAGR of 21.6%. The brand’s unique barre-based workout, which combines Pilates, yoga, and ballet elements, appeals to women seeking a low-impact, full-body workout that transforms them physically and mentally.

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