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FRANCHISE RESALES

Buy a StretchLab Franchise

StretchLab is a boutique fitness franchise delivering one-on-one and group assisted stretching services to members across all ages and activity levels. Founded in 2015 and franchising since 2018, the brand has grown to nearly 500 studios across North America, making it the largest assisted stretching franchise in the market. Sessions run 25 or 50 minutes and are delivered by certified Flexologists: trained stretching specialists focused on improving flexibility, mobility, and range of motion.

Studios run on a membership model, with recurring dues making up the large majority of revenue. The business is designed as an executive franchise, meaning owners typically hire a studio manager for day-to-day operations rather than delivering services themselves. Select studios also offer Normatec compression therapy alongside the core stretch programme.

StretchLab sits within the Xponential Fitness portfolio, a multi-brand platform operating several boutique fitness and wellness concepts. This parent structure gives franchisees access to shared vendor relationships, national brand infrastructure, and a support team with extensive fitness franchising experience.

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Why buy a StretchLab Franchise?

The assisted stretching category draws a wide demographic: active adults, athletes, and older members focused on recovery and mobility. StretchLab’s position as the market leader in its segment, with multiple Entrepreneur recognitions and broad consumer media coverage, supports local membership marketing across most US markets. Buying a StretchLab franchise means entering a category where the concept is well established and direct franchise competition remains limited.

The executive model suits owners who prefer an investor-operator role over personal service delivery. Recurring membership dues create a predictable revenue base, and the Xponential parent network provides co-operative advertising support and vendor access that benefits operating costs. Ongoing coaching through weekly and monthly webinars gives franchisees structured support as studios grow and mature.

StretchLab Franchise Costs & Information

Based on 2025 data reported in the 2026 FDD

  • Brand Profile

    • Year Founded

      2015

    • Franchising Since

      2017

    • New Startup Cost

      $271,037 – $814,192

    • Avg. Resale Price

      Contact us for details

  • Franchise Fees

    • Initial franchise Fee

      $60,000

      for new territories

    • Transfer Fee

      $10,000

    • Royalty Fee

      8%

      of weekly Gross Sales

    • Marketing Fee

      2%

      of weekly Gross Sales

  • Unit Performance

    • Total Units *

      486

    • New Units Opened *

      38

    • Units Transferred *

      32

    • Avg. Unit revenue *

      $511,300

    * Based on 2025 data reported in the 2026 FDD

StretchLab – Additional  Information

  1. Training & Support

    StretchLab franchisees complete a week-long Franchise University programme covering business operations, sales activation, and service delivery standards, alongside 23 hours of classroom instruction. Ongoing support includes weekly and monthly update webinars, one-on-one operational coaching as studios mature, and access to co-operative advertising resources. The Xponential parent network provides vendor relationships and shared marketing infrastructure that carry over post-opening. Resale buyers should confirm with StretchLab what onboarding and Franchise University access the franchisor provides to incoming ownership.

  2. Ideal Owner

    StretchLab suits operators comfortable in an executive role: recruiting and managing a small team of Flexologists and a studio manager rather than personally delivering services. Strong community engagement and interpersonal skills matter more than a fitness background, though genuine interest in health and wellness helps with local marketing and member relationships. The model is staffing-led and operations-focused, with the owner's attention directed toward hiring, staff retention, performance tracking, and local brand-building.

  3. Recognition & Awards

    StretchLab has earned multiple Entrepreneur recognitions: ranked in the Franchise 500 from 2023 through 2026 (most recently at No. 260 in 2026), named a Top New Franchise in 2023, and listed as a Fastest-Growing Franchise in 2023, 2024, and 2025. The brand also appears on Inc. Magazine's Inc. 5000 and Inc. 500 lists, and earned the No. 2 position on Franchise Times' Fast & Serious list in 2025. Media coverage has extended to Forbes, The Wall Street Journal, Fast Company, and Women's Health.

  4. Industry / Market

    Consumer demand for recovery-focused wellness has grown steadily across the US, driven by aging demographics, rising sports participation, and broader acceptance of flexibility and mobility work as everyday health priorities. The North American boutique fitness segment generates billions in annual revenue annually, with membership-based studios benefiting from consumer willingness to pay for personalized services. Assisted stretching occupies a growing niche within this category with limited direct franchise competition at present. For resale buyers, the unit's existing membership base and monthly retention data are more meaningful indicators of local demand than broad market statistics.

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